Armani, London

This is possibly not the most interesting scheme we have seen from this brand at the moment although it is of course always great to see them making an effort with their visual merchandising.  The brand have constructed these large, possibly perspex(?) frames within which mannequins and product have been placed.  Other than that there isn't really much else we can comment on.

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Armani Manzoni, Milan

If you are visiting Milan then a visit to the Armani Manzoni is certainly a must.  We've never seen such a huge store dedicated to this brand and it looks quite amazing with what appears to be a very wide range of products from their collections.  The windows at night time of course really come alive with the use of these illuminated mirrored hexagons into which their products have been placed.  Do check them out.

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Armani, New York

Not that it matters what we think of course as it is only just a point of view among millions and no one reads this stuff anyway, do they?  We're not actually sure how we feel about this scheme.  Yes, we want to love it but we only quite like it with its Silver Grey backdrop and lipstick Pink strips (or stripes?).  What is refreshing of course is that there is only the tiniest and less than obvious hint to the season although the quality of the finish here is not quite as hot as this colour (together with its awkwardly placed mannequins).  This isn't screaming luxury to us at the moment but you probably know better.

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Armani, Dubai

If low level lighting is your thing then look no further than Armani here in the Dubai Mall.  Beautifully curated and more like an Art installation than a window display these 'bound' light boxes look quite exquisite in front of which have been placed their mannequins in a Black  finish.  The mannequin in the image below looks a little awkward but overall this really does look superb.

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Armani, London

We often pass by this store on Bond street, and although these guys have such small windows they do tend to produce some quite interesting schemes.  We were particularly drawn to the use of these graphics.  Hopefully you can see that product images are actually three dimensional and illuminated from behind.  The abstract mannequins which are in a Black finish have also been placed on light boxes; this kind of indirect lighting really helps to elevate the product overall within a scheme. 

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Armani, London

We really want to love these windows at Armani although we only really just quite like them.  We love the colours used here however which aren't really captured particularly well in our images, but they do actually look very good.  The rest of it of course is as dull as dish water but then that's mass globalisation for you.  We're just telling it like it is...........

Armani, London

We pass these windows quite frequently and rarely stop to take a closer look as usually what is presented is so incredibly dull.  However, we do love this multi-layered image placed here to support the product.  We aren't doing somersaults or cartwheels over the mannequins that the brand has chosen to use to present their product and they are literally always placed in the same positions.  Still, womens wear products look incredible even if menswear doesn't; but cool graphic anyway.