Wednesday 20 February 2019

Karl Lagerfeld, London

We initially wrote this post before the sad news of the passing of the great man himself and our sincerest thoughts are with his family and friends at this sad time.
There appears to be quite a lot of Graphic-led schemes around town at the moment.  At Lagerfeld, applying a symmetrical dynamic to their scheme with the strap line 'The World According to Karl' is no exception.  We haven't really noticed this see-it, buy-it strategy for a long while where the product is supported by the back ground image although this is a rather slow time of year so no doubt the best option right now.

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