We don't know much about this store apart from the fact that it just popped up out of no-where. However, every time we swing by Conduit st, we have to have a look through the window and press our noses up against the fenestration as it always looks so amazing. The product is quite delicious - this stuff really is a work of art. We hope that they will begin to change the way that they present the product and be one of those places that one just has to go and visit to see the visual spectacle of it all and be mesmerised. It does look great anyway, although of course, change is good too.