John Varvatos, London

We have seen some interesting schemes at this brand although this one is very simple in its outcome which leaves us very little to say about it.  One thing we do always wonder however is why they always dress the mannequins in such tight trousers?

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John Varvatos, London

While this is actually a very simple installation here at this brand, the incredible parachute draped behind the product does actually work wonderfully well.  We cant imagine that this is a new prop and perhaps the brand are moving towards more sustainable installations?  Who knows?

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John Varvatos, London

In an unusually hot London right now, the thought of wearing this product (although it is beautiful of course) feels quite unappealing.  Rocking a kind of Warhol-pop-art-feel in this scheme John Varvatos is naturally already into AW16 we guess with this range of very desirable Leather and Leather trimmed jackets.  Black headless mannequins with the addition of vintage TV sets (are the 80's vintage already?) fill their windows at their store along Conduit street.  Roll on Autumn weather we say.

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John Varvatos, London

With so many retailers with Summer Sale schemes right now we have been struggling to find any innovation to share with you.  However, fortunately there are brands such as John Varvatos who still have something which is interesting out there on the high street.  A fractured mirrored backdrop (aren't broken mirrors an indication of fractured personalities?) and of course gorgeous product, this brand at least have a scheme installed with no 'Red' in sight.  

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John Varvatos, London

We are clearly well and truly into AW15 and here at John Varvatos we have one hell of an Autumnal scheme.  Branches and street scene communicate the flavour of the season perfectly well.  Superb merchandise as always although, those Black trousers are rather cheekily snug...;o)  Check out our video to see what we mean.
https://www.youtube.com/watch?v=XmpLUG019h4

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John Varvatos, London

We do love the kind of aesthetic which this brand projects, i.e. a kind of monochromatic urban landscape which is sort of similar to All Saints really although probably three times as expensive.  Still, in its simplicity the brand in its UK format appears to be finding its 'feet' and tapping into the London vibe a little more coherently.  We love the product here and its great to see it on our high street although we do need to keep a Glocal perspective as one size really doesn't fit most and not everything translates from one culture to the next, even if we do, sort of, speak the same language.  So far so good however.

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John Varvatos, London

We love the merchandise at John Varvatos right now.  The monochromatic scheme looks quite delicious.  OK, well we have seen old picture frames whitewashed and hung in a repetition / gravitational format before but as the brand haven't done much in the windows apart from their last scheme we don't want to discourage it as we do appreciate an effort being made.  Just iron / steam those curtains though.

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John Varvatos, London

We did visit this store when it first opened along Conduit street as we were familiar with the name having seen the brands store previously in NYC and bought their products in San Fran before now.  We did look to include them but there really wasn't much happening window-wise for us to talk about.  Well until now that is.  Continuing the foliage trend that we have seen across a wide range of brands on the high street John Varvatos has gone one stop further and added theirs, giant sized of course and in White.

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