Stradivarius, London

We've been trying to find the link between this scheme and their product via their website although unfortunately its not the most obvious link.  From the window strap line, it appears, at least to us, that this might be a sustainable line, you know, States of Nature and Achromatic Nature, although there is no obvious link between this and their online presence.  Nice work anyway although nothing is communicated very well, *ahem* marketing.

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Stradivarius, London

Although this brand tend to produce quite simple schemes (and actually we're noticing, slightly the same scheme but in a different combination).  Rows of product fill the backdrop  - a little like their Pride scheme back in the Summer - although some great links between the colour of the product and the wigs worn by the mannequins at least.

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Stradivarius, London

This is a nicely thought through scheme at Stradivarius and no freedom flag in site, instead 'product' covers have been carefully hung to form the backdrop to mannequins linking hands.  The only other references to the pride event is the vinyl on the fenestration 'Love Wins'.  This of course could be extended  across all sections of society.  A great scheme we thought.   

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Stradivarius, London

Stradivarius have been producing some great schemes this year and given their relatively small space this is quite remarkable.  With a kind of colour-by-numbers (although not exactly) scheme, beautifully drawn flora form the backdrop to this scheme.  Not exactly a product-led scheme but great none-the-less.

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Stradivarius, London

Apparently Dreams Do come True after all.  Stradivarius appear to be changing their schemes on a weekly basis (well versions of the same thing at least) so as we post this it may have changed already.   Still, this is one to look at for you, well there's isn't much else happening out there on a regular basis right now sadly.  Fingers crossed things will pick up again in London soon.  As we teeter on the edge of Fashion Week we are at least living in hope.

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Stradivarius, London

We haven't looked at this brand for a while although they have been producing some cool schemes.  We were particularly drawn in by the Pink of the wigs and the gallery style backdrop and although they have a relatively small window space they do manage to generate an impressive impact on this side of Oxford street.

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Stradivarius, London

Through pure serendipity we found this new store along Oxford street (we cant quite remember what it replaced however)  We have seen this brand on our travels and to be honest we do cringe a little at the brands name; it just doesn't seem right to call a mid-range brand such an historically loaded name, but then what do we know.  That said their inaugural scheme, like so many stores around town at the moment includes a lot of greenery and this scheme complete with greenhouse and a multitude of flora looks really interesting.  Time will tell of course if this level of Visual Merchandising is maintained (we hope so of course).  In the meantime we will keep dropping by to take a look to see how this brand changes over the seasons but do check out their website as the photography really is superbly produced.

 

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