Through pure serendipity we found this new store along Oxford street (we cant quite remember what it replaced however) We have seen this brand on our travels and to be honest we do cringe a little at the brands name; it just doesn't seem right to call a mid-range brand such an historically loaded name, but then what do we know. That said their inaugural scheme, like so many stores around town at the moment includes a lot of greenery and this scheme complete with greenhouse and a multitude of flora looks really interesting. Time will tell of course if this level of Visual Merchandising is maintained (we hope so of course). In the meantime we will keep dropping by to take a look to see how this brand changes over the seasons but do check out their website as the photography really is superbly produced.
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