Thursday 8 April 2010

Diesel, London


Does large format graphic = gap filler? Having followed the schemes from this Brand for quite some time I was, well, I have to admit, a little disappointed to find this one. The creative's here have produced such amazing schemes over the past year or so and it has been such a pleasure to see the re-localisation of creativity coming back into practise. After all, we have suffered the homogenisation of Brand schemes around the world long enough and quite frankly, I am bored with seeing the same old stuff everywhere I go and I know from all of your messages that you are too. Anyway, I was hoping to be wowed by this scheme since the previous taboo 'death' scenario that was presented, but, I suppose, all we can do is wait and see what happens next. Its not like I am buying any stuff from this brand so maybe I have no say? Just maybe I am waiting to be wowed into buying any of the merchandise in the first instance? In the mean time, watch this space and lets see what happens next.......


Related Posts Plugin for WordPress, Blogger...