Thursday, 8 April 2010

Diesel, London


Does large format graphic = gap filler? Having followed the schemes from this Brand for quite some time I was, well, I have to admit, a little disappointed to find this one. The creative's here have produced such amazing schemes over the past year or so and it has been such a pleasure to see the re-localisation of creativity coming back into practise. After all, we have suffered the homogenisation of Brand schemes around the world long enough and quite frankly, I am bored with seeing the same old stuff everywhere I go and I know from all of your messages that you are too. Anyway, I was hoping to be wowed by this scheme since the previous taboo 'death' scenario that was presented, but, I suppose, all we can do is wait and see what happens next. Its not like I am buying any stuff from this brand so maybe I have no say? Just maybe I am waiting to be wowed into buying any of the merchandise in the first instance? In the mean time, watch this space and lets see what happens next.......


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