I'm not a huge chocolate fan, (yeah, I know) but even I was drooling looking at this store. The Jeff De Bruges store here along South Molton st. in London oozes sophistication and really does make me want to spend, spend spend. Although, their website translates hilariously into 'Engrish' so that Sugared Almonds are described as 'Pills' and jellied fruit as 'fruit paste' (sounds appetizing, hey?) you can get the gist of what they are trying to say. The store itself is painted in a delicious dark chocolate tone and the product packaged beautifully. This really is sophisticated stuff and worthy of checking out if you happen to be in town. My favourite chocolatier is still Mariebelle in New York but this is certainly is in my personal top 10.