Monday 23 November 2015

VM & Display Awards 2015, London

Image Courtesy and Copyright http://www.retail-focus.co.uk

Were you at the VM & Display Awards last week?  If not then you really did miss a spectacular event.  This year, the event took place at the incredible Big Top in Bloomsbury with the host Julian Clary who in his usual style had the crowds gasping with his sharp and 'loaded' references.  Great fun..!  A huge congratulations to all those amazing winners this year including:
Best use of in store Graphic - Topman
Best Boutique Window - Vivienne Westwood
Best Window Graphic - Nike
Best International Window - Marks and Spencer
Best non-fashion Retail Concept - Selfridges
Best use of Mannequins in a multiple - Topshop
Best window in a multiple Department store - Debenhams
Best in store VM solution - Cambridge Satchel Company
Best Christmas window in a multiple Department store - Debenhams
Best use of mannequins in an independent - Charlotte Olympia
Best In store branding - Harrods (Dior)
Best store Concept - Hunter
Most outstanding feature / Prop - Disney (Cinderella)
Best Christmas Interior - Fortnum and Mason
Best Christmas Window in a multiple - Penhaligon's
Best Window in a Multiple - Miss. Selfridge
Best Windows in an independent - Harvey Nichols / Harrods

Harvey Nichols - Winner of Best Christmas Window

Vivienne Westwood - Winner of Best Boutique Window 

Debenhams - Winner of Best Christmas window in a multiple department store

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Hermes, London


The latest scheme at Hermes must be one of our absolute favourites of 2015.  Beautifully produced props of animals in, we are guessing here, 2mm ply.  There also appear to be references to Salvador Dali if the image above is anything to go by with a giant tortoise on skateboards, a tie wearing Emu and  a Blonde wig wearing creature (among others) all demonstrating that even luxury brands have a sense of humour.  We're guessing that this is the last scheme of the year and what a way to end an amazingly visual year for this brand.  We appreciate that our images are a little small here (constraints of blogger sadly) however our video shows this scheme in a lot more detail.  Check it out below or here via this link https://www.youtube.com/watch?v=da0Dlca73hA



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