Hermes, London

We saw this scheme a few weeks ago during the daytime.  It was twilight when we went back to capture them.  Just look at the wonderful colours in this scheme which reminds us of the Jeita Grotto in Lebanon.  If you haven't been to see it then get it on your bucket list.  You can also see larger images of this scheme on our Insta. page as Blogger seems to make images look a lot less sharp than they actually are.

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Iblues, Milan

We've looked at this brand on a few occasions although still know so little about them.  The one thing we do love about this scheme is how dynamic their use of mannequins is and how much it relates to a fantastic magazine photoshoot and with great product too.  Unfortunately they use the ugly base plates that mannequins come with....doesn't anyone know how to wire mannequins any more?  

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Salvatore Ferragamo, Milan

The London version of this scheme pales by comparison.  How gorgeous is this..!  The brand have always produced quality schemes although more recently they have really upped their game and now they look fantastic.  We had an additional image of the windows here on our Instagram through the link below.

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Loro Piana, Milan

We had already spotted this scheme at this brand while back in London and loved it there too.  The brand must have printed literally thousands of post cards for this scheme which have been placed in a repetition format in order to create the back drop for the product.  Very colourful it is too and as always the stores where the brand is based usually have the biggest and best visual merchandising - naturally this store is no exception.

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La Rinascente, Milan

This is possibly not the most exciting installation from this brand particularly for Design week but, well here we are.  In collaboration with St. Laurent their hand painted wall paper fills the background in conjunction with some delicious furniture.  At least it captures the vibe of the Furniture Fair part of the week we guess.

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Hermes, Milan

We've never been disappointed looking at the windows at this brand.  They always, and we mean always, exceed our expectations no matter where we are in the world.  We have no idea what the theme is here and to be honest it was so incredibly busy outside the store when we visited that we actually had to ask people to move out of the way.  This is one of four windows however and you can view them all either on our Twitter, Facebook or Instagram accounts.  Links below.

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Pinko, Milan

We barely notice this brand in London but here in Milan it looks fantastic.  The stores are awash with screaming Pink with a big focus it seems on Maximalism.  If you are not familiar with the brand they began in the 1980's in Italy.  The stores back in London pale by comparison to the ones here in Milan which look absolutely vibrant, fun and are everything a young fashion brand should be.

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Versace, Milan

We were looking at this scheme back in London recently and it actually looked really great.  This version we are not so sure of.  We love the iridescent backdrop (although perhaps it could have been rather more substantial) however the mannequins are not very dynamic and actually rather ordinary which creates a very static installation.  The design was no doubt produced using photoshop and clearly implemented with no love whatsoever.

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Giada, Milan

This is another brand which we have never come across before, although from the cursory glance across the internet, they only have two stores anyway and the second one is actually in Boston, USA (rather odd choice?).  The interior here looks so incredibly interesting and the very little information we can find out about this brand is that the store was designed by Claudio Silvestrin - the master of contemporary minimalism.

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Stone Island, Milan

We've never really thought of this brand as being one which has products at the luxury end of the scale but they certainly are expensive ones for sure.  We happened upon this store here in Milan, although cant actually recall seeing any others anywhere else although having undertaken a quick search they do have a store along Brewer street back in London which we clearly were not aware of.  We will swing by at some point to see if they have anything visual in their windows there very soon.

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Armani Exchange, Milan

We cant recall ever seeing such a big store for this brand or rather sub-brand from the mother ship otherwise known as Armani but then it is Milan after all.  We also cant think of a scheme which has used Nuts and Bolts in their windows although we feel that they should have been used previously?  (Maybe you can recall a scheme somewhere?).  Anyway, the windows have been very heavily illuminated and supported with some decorative lighting as the backdrop and forming the A and X of the brand.  The merchandise is quite generic although completely inoffensive of course.

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Loro Piana, Milan

We've included some real corkers from this brand over the years, particularly from their London store which has had some very creative and interesting schemes.  It may just be timing although we feel that perhaps London has the better deal as the Milan windows seem rather tame by comparison and almost and very slightly we're picking up a bit of a Ralph Lauren vibe from this installation.

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Hermes, Milan

We are always so excited to see this brands' stores on our travels as they never disappoint.  We are also completely in awe of how they manage to achieve a different feel or narrative (much like Anthropologie) across so many stores globally.  No easy task for sure.  Just check out this little beauty situated along the Montenepoleone area of this magnificent city.

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United Colors of Benetton, Milan

This brand is a blast from the past.  Do they even exist back in the UK anymore?  During its heyday this brand absolutely rocked the high street with its provocative-style campaigns although it appears to have dwindled, probably for most of this century into a virtually non existent brand.  This is a shame of course.  We did actually have to scan around to research what has even happened to this brand and just everyone says the same thing.  It's dated.  Great windows here though.

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Naracamicie, Milan

We know nothing about this brand whatsoever and this is the first time we've come across it.  We did have a quick glance around their website and it appears to be a German brand although there is no information about who they are.  Nevertheless, this brand clearly value visual merchandising and while we have seen lollipops used on many occasions this has actually been very well produced and we are rather intrigued by the flying Elephant.

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Falconeri, Milan

We know very little about this brand and we're quite undecided about this scheme too.  We have however had a glance over their website which is actually very informative.  It appears that the brand is very cashmere orientated (with a lot of Goat stroking in their videos) and obviously super quality products.  The windows however, well, the suspended chairs are actually a good idea although we're not so keen on the product above it ourselves.  The use of colour is very interesting though.

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