Monday 25 April 2022

Armani Exchange, Milan

We cant recall ever seeing such a big store for this brand or rather sub-brand from the mother ship otherwise known as Armani but then it is Milan after all.  We also cant think of a scheme which has used Nuts and Bolts in their windows although we feel that they should have been used previously?  (Maybe you can recall a scheme somewhere?).  Anyway, the windows have been very heavily illuminated and supported with some decorative lighting as the backdrop and forming the A and X of the brand.  The merchandise is quite generic although completely inoffensive of course.

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