Friday, 2 September 2011

On the Streets, Berlin

As in Rome, Berlin and to a certain extent in London we are seeing these padlocks appear attached to our famous bridges.  Where has this trend come from?   We found the below explanation at

 'Federico Moccia's bestseller Ho Voglia di Te (I Want You) features a young couple attaching a lock to Rome's Milvian Bridge as a sign of eternal love.'
'The thousands of sweethearts who have decided to imitate this touching gesture are among the 2.5 million readers of the book, which charts the romantic entanglements of brooding young Romans who hang out in the upmarket streets of the Parioli district'.
'The 2006 book was a follow-up to Moccia's first blockbuster romance Tre Metri Sopra il Cielo (Three Metres Above the Sky), which bombed on its release in 1992, only to become a cult hit with Roman students 12 years later.'
'Tapping into the kind of tortured adolescent passion that has made the Twilight series so successful in the US and beyond, Moccia's career went stratospheric when Italian teen heartthrob Riccardo Scamarcio was cast to play the lead in the books' big- screen adaptations.'
'But not everyone is happy about this new fad, with Italian officials claiming that the love padlocks are damaging stonework, and daily newspaper La Repubblica calling the locks on the Rialto bridge in Venice "vulgar".'
"That seems really excessive," said Moccia. "If you go to Venice, you'll find that they have bigger things to worry about."

On the streets, Berlin

We're beginning to see images as above happening more and more in Europe.  Lovers attaching their padlocks to bridges and throw the keys in the river.  Eventually, of course as we mentioned previously with the Ponte Milvio bridge in Rome where we first saw this,  some of the posts were so heavy with padlocks that its posts have collapsed.  Anyway, it seems that this will eventually be illegal because of the damage of attaching these locks do to historical bridges.  We're just wondered what our descendants will make of the hundreds of keys that must be on the riverbeds of these European rivers.

Camper, Berlin

In the shopping district of Charlottenburg we came across the Camper store.  Initially, the scheme here does appear like blood stained bales of hay, however if you are able to see past this, these bales of hay work really rather well as kind of plinths from which the product is raised a little higher towards eye-level.  Here we have them placed in a repetition format with very little product placed upon them - a clear indication of the strength of a brand.   These stores tend to be quite simple and therefore these are also a welcome relief from the monotony of large volumes of product which are not fighting for attention.  Simple and clean and thoughtfully produced we think.

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