Friday 2 September 2011

Camper, Berlin

In the shopping district of Charlottenburg we came across the Camper store.  Initially, the scheme here does appear like blood stained bales of hay, however if you are able to see past this, these bales of hay work really rather well as kind of plinths from which the product is raised a little higher towards eye-level.  Here we have them placed in a repetition format with very little product placed upon them - a clear indication of the strength of a brand.   These stores tend to be quite simple and therefore these are also a welcome relief from the monotony of large volumes of product which are not fighting for attention.  Simple and clean and thoughtfully produced we think.

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