Saks, 5th Ave, New York

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We love to know whats happening around the world and particularly from such significant players in Visual Merchandising, New York,  Saks, 5th Avenue.  Of course this brand is monolithic in the world that is VM and retail.  Also, as we have seen here in London, collaborations are absolutely de rigueur right now and showcasing their alliance with Disney is their Cinderella theme consisting of 1400 arms and cushions produced by those lovely guys at www.sfd.co.uk and used to create this narrative which looks dramatic and absolutely superb, but then it would be, its Saks and they continue to set the benchmark ever higher.  What a pleasure to view this scheme and share it with you.

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Saks, 5th Avenue, New York

Saks 5th Avenue of course is as impressive as ever this season.  We have to confess that we don't like this kind of cuddly monster crap ourselves but judging by the crowds around the windows, a lot of other people do.  Anyway, its Yeti time, Yetis on trains and in all sorts of scenarios.  We made a video of this and fortunately managed to do the whole run of windows without single person in sight.  It was 3.30am however and obviously normal people are in bed at that time (or partying somewhere) while we walk the streets in peace.  Check out our video anyway and decide what you think?

https://www.youtube.com/watch?v=jwJ_FEdLV5Y

Saks, New York

This part of 5th Avenue is always so incredibly jammed with tourists viewing this spectacle.  Saks with their usual style have projected this amazing spectacle onto the front elevation of this iconic store.  The visual and the sounds against the noise of the traffic and crowds is quite amazing to be a part of and makes us tingle just being here.