Selfridges, Viktor & Rolf, London

Images Courtesy and Copyright Elemental.co.uk

The amazingly avant garde fashion house Viktor & Rolf recently launched a pop up space for their latest fragrance Bon Bon with over sized canvas bows and a stunning sculpture to highlight their perfumes key ingredients within the incredible Selfridges department store.  The guys at Elemental Design have yet again created a phenomenal installation inspired by the classic sweet shop with the product presented as confectionery.  The perfume itself has been created by Serge Maioullier and Cecille Matton and described as 'Floriental'. 

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Viktor and Rolf @ Selfridges, London

Images Courtesy and Copyright Elemental Design

Those clever guys at Elemental Design have been busy again with their latest amazing installation for Viktor and Rolf at Selfridges right now.  The sculptural creation features Viktor and Rolf's new candy scented fragrance with all its key ingredients.  We're huge fans of what these guys do so without even smelling this for ourselves we know its going to be a winner.  Caramel, Tangerine, Mandarin, Orange blossom and Jasmine have been blended with with woody vanilla and honey hues.  Our mouths are watering as we type.

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