Thursday, 9 July 2009

H&M Oxford Circus, London

On an unusually quiet morning I managed to photograph Hennes in Oxford Circus before the crowds of shoppers arrived. Hennes provides a very good example here, where we are able to identify front of store layouts which I have identified as Lakes, Trees and Mountains. There are of course many examples out 'there' of retailers that do this using a low table, fixture and mannequin combination which enables the shopper to view the variety of products at a glance in a small space.
The image below identifies the shoppers flow through the space from the front door to the escalators. The male mannequins are placed at the base of the escalator indicating that menswear is on the first floor. Again the heads and poses of the figures face the customer flow, following the customer as they move through the space.


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