Sunday, 24 May 2015

Brunello Cucinelli, London


While we have a huge respect for this brand which until recently we knew nothing about we are not sure what this scheme is actually about.  Dutch looking windmills in a repetition format against a White board backdrop.  Your guess is as good as ours with regard to what they are saying.  The product of course is superb.


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Saturday, 23 May 2015

Burberry, London


Curvy lines leading us into and around the space is the promotion at Burberry right now.  Beautiful sculptural lines carry their products and invite the viewer to look just that little bit closer.  This brand is rocking the abstract scheme right now, looking super cool and just gets better and better.


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Friday, 22 May 2015

Persona Synthetics, London


If you want to see a really clever piece of marketing then look no further than the graphics in the windows of the 'old' Esprit store along Regent st.  Advertising the opportunity to have your own cyborg this clever work is not all that it seems.  Go and check it out as it really is brilliant.  Otherwise just watch Channel 4 (here in the UK) over the weekend.  Sadly, these indispensable 'creatures' are still unfortunately fictitious.  But a brilliant promotion. 


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Thursday, 21 May 2015

Etro, London


Etro appear to have changed direction quite considerably recently and gone is that super expensive video screen which for a while now formed the backdrop to their schemes.  This is a bit of a shame as while no doubt it was probably very expensive it always appeared to be a little underused.  Just think of what could have been done with such an amazing digital screen.  That said, it probably wasnt working for them and back to low tech we go.  The current backdrop is enormously intriguing however.  Is it Notre Dame?  We're not sure although with its overlaid design and eclectic product this installation is quietly confident and of course as always has super quality product.


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Wednesday, 20 May 2015

John Varvatos, London


We did visit this store when it first opened along Conduit street as we were familiar with the name having seen the brands store previously in NYC and bought their products in San Fran before now.  We did look to include them but there really wasn't much happening window-wise for us to talk about.  Well until now that is.  Continuing the foliage trend that we have seen across a wide range of brands on the high street John Varvatos has gone one stop further and added theirs, giant sized of course and in White.


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Tuesday, 19 May 2015

Desigual, London


A cloud back drop and a sandy 'beach' flooring with Giant lips in the sky.  We're not entirely sure what the message is here beyond their 'fun-filled holiday' on-line strap line although of course the props are great fun and great quality.  'Say something nice'?  We're just not sure what it all means?  Does anyone know? 


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Monday, 18 May 2015

Liberty, London


If you haven't seen the windows at Liberty then do swing by and take a look at their current installation.  In collaboration with Camille Rousseau the scheme is promoting the re-launch of their Haberdashery Department on the 3rd floor of this iconic building.  Fashion drawings, patterns and tools of the trade are beautifully curated in their Great Marlborough street front windows. 



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Sunday, 17 May 2015

Daks, London


We really want to love what this brand does in their windows although we can only ever bring ourselves to just about like it (not that it matters anyway of course).  The windows on occasion are actually very interesting and although while this one does tie in particularly well with their SS15 campaign and therefore a campaign-led scheme, it is of great quality although it still looks a little flat, don't you think?  Or, are we being mean?  Perhaps the campaign itself is one which is over used, after all how often have scenes of Italian and French towns been used over the years so perhaps we are just looking for something a little less ordinary from which ideas for windows can be developed in order to grab our attention.  Lets get some cleverness with product and humour back into windows?


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Saturday, 16 May 2015

Prada, London


Unfortunately our images make this Prada scheme look rather dull although in reality these masters of amazing colour combinations have yet again worked their magic.  The false perspectives here look amazing as usual but it will  require that you go and have a look for yourself to really appreciate what these guys do.


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Friday, 15 May 2015

Joseph, London

Images Courtesy and Copyright Joseph

In conjunction with the pending Chelsea Flower show, Joseph have recently launched their Marni Flower Market at their store along Fulham Road here in the centre of it all.  The installation is an interpretation of Marni's SS15 20th Anniversary which took place in the 18th Century Rotunda Della Besana's colonnaded gardens in Milan alongside their catwalk show.  Joesph are also launching an in store pop up flower stall by Roni Fleurs which will be directly behind their windows and visible as you enter the store.  The pop-up launches today and until 23rd May.  



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