Tuesday, 23 September 2014

Tiffany, London


As many of you will know Gene Moore was the 'VM Guru' of Tiffany for so many years until a staggering aged 84 years old and really did determine how this brand looked and looks and therefore we imagine it is incredibly difficult (although not impossible) to move away from their usual style or attempt to reinvent it.  Of course a bit of nostalgia, while slightly romantic and comforting it doesn't do any harm and naturally (as we recognise and expect it) works so incredibly well for this product.  We've mentioned previously about the links to an Architectural trend happening around town so here's another example.  This is quite an abstract installation which allows us to interpret it however we wish?  As always perfectly executed. 


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Monday, 22 September 2014

Longchamp, London


Just another RIBA collaboration for today's entry and this one is in conjunction with the fantastic Longchamp and the architect Brisac Gonzalez.  The windows 'consist of rectilinear frames that create a series of striated hollows',  'The bags reside within three cocoon-like cavities that gently taper with mirrored surfaces refracting the exquisite colours and sublime lines of the bags to the passers-by.  In layman's terms, repetition of rectangular forms really. 


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Sunday, 21 September 2014

Burberry, London


With the recent launch of the latest fragrance 'My  Burberry', the brand of course have installed their latest scheme based on the promotional images which can be seen just about everywhere right now.  Large prop bottles are used as plinths on which multiple mannequins have been positioned in a repetition format; naturally wearing their signature merchandise on which the fragrance has been inspired.  Beautifully executed windows.


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Saturday, 20 September 2014

Hackett. London


Following on from our series of RIBA collaborative schemes, this one at Hackett by Jeremy Tate Architects and produced by those clever guys at Harlequin Design really is one of our favorites.  Here we have a 'Jacobs ladder of images and interlaced ribbon which is activated by rotating the top block to create a tumbling effect'. As each block flips over the next to reveal a hidden image generating the movement and drawing the eye of the passers-by into and around the space.


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Friday, 19 September 2014

Ben Sherman, London

Images Courtesy and Copyright Ben Sherman

Launching their Foliage print collection, Ben Sherman as always continue to reinvent and refresh their merchandise so cleverly.  The concept here is based on the great getaway, leaving the city to enjoy the fantastic ourdoors for a relaxing weekend.  Go and check out their website to see the gorgeous new arrivals for yourself http://www.bensherman.com/new-arrivals


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Thursday, 18 September 2014

Proportion>London


Were you at the Proportion>London launch in Clerkenwell last night too?  If you missed it then, wow, what an incredible event attended by our industry's finest movers and shakers and the VM glitterati.  We always love to visit here as the environment oozes creativity and find the guys so incredibly welcoming which is why no doubt their events are so well attended; every presentation detail is always so carefully considered by the team, your glass is never empty and there's always someone fun to catch up with.  Of course the serious bit is the launch of their new gorgeous collections, Capsule, Boudoir and Theory.  We have included a few images here, but as always its better to go and see these for yourself if you can.    



SFD, London


We have had just the best evening of LFW and London Design week and its not over just yet.  We partied with the best of the industry and have only just got back to show some of it to you.  Naturally this is just a 'smidge' snapshot although it is late and these images aren't even the half of it although we will share some more with you shortly.  Are we slurring?  Anyway, here we go, SFD, Rubber covered mannequins and a fantastic collaboration with Lauren O'Hara.  An amazingly creative team.  Thank you guys for such a fun evening.


Wednesday, 17 September 2014

Karen Millen, London


Karen Millen always seem to work with such sophisticated and sensitive architects with their RIBA collaborations (remember Manu Mani from last year?)  This collaboration with EKM architects 'brings the Karen Millen woman to life in an evocative snapshot of the energy and character of their atelier in London's East End'.  'Three dimensional mannequins were scanned and animated, sliced and projected to generate a feeling of movement mirroring the daily adventures of the modern urban woman'.  Think Gunthur Von Hagens Bodyworlds but without the gory bits and a whole lot more palatable.


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Tuesday, 16 September 2014

Planet Aspects, London


What a treat we've had this evening spending it with the lovely guys at Planet Aspects.  We've been thoroughly 'wined' and presented with the most incredible show from the clearly talented Christopher Beales' latest collection here in the heart of London.  The new and fantastic collection from Planet Aspects was our main focus and features figures generated from Cotton mesh.  Yeah we know..! How amazing is this new innovation.  Each figure has been created from this mesh which can be reused just by dipping it back into hot water and yet pliable to dress effortlessly.  There aren't even numerous separate parts to loose and this material comes in a multitude of outcomes which can be interwoven and delivered in a gloss or matt finish.  Just check out their website at http://www.planetaspects.co.uk and contact the ever so gorgeous Julie Foster for more details.



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Monday, 15 September 2014

Hobbs, London


We have a few launches to include in the next batch of entries as there are so many events and new collections being delivered for London Fashion Week.  We thought that we would squeeze this entry in of another RIBA collaboration, which in this case is between the fashion brand Hobbs and Donald Insall Associates.  The concept apparently responds to the ongoing regeneration of Regent street 'bringing the external scaffolding internally, creating a sculptural installation'.  We have to be honest with you that we didn't actually realise that this was one of the collaborations as the scaffolding is indeed on the outside of this building too.  We are really pleased that this brand have done something different, but really, really?  We're not actually 'sold' on this concept which is such a shame for such a high profile site and an Architectural brand which normally do some incredible projects.  We would have expected to see something a little less shirking and so ordinary particularly as some of the other brands have raised the bar so high.


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Sunday, 14 September 2014

Desigual. London


Desigual have a giant Red Snail in their window.  We don't know why, but they do.  With their Neon signage screaming 'Have Fun' flashing on and off (which is why we have two separate images to demonstrate this) and gorgeous mannequins with articulated arms and hands (which they use so effectively and thankfully not in a giggly covering an embarrassed laugh way as so many other brands are doing) but actually gesturing and supporting their usual strong promotion.  You know that we love this tiny window space along Regent street here in the centre of it all.  Thanks guys, looks really fun.


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Saturday, 13 September 2014

Aquascutum, London


Continuing with our RIBA theme here we have Aquascutum.  This scheme produced in conjunction with PPR Architects includes 'a cloud filled vista'.  'Vivid bursts from the seasons colour palette grow like clouds which have been created using a large lenticular'.  A coloured cloud backdrop then we guess?  



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Friday, 12 September 2014

Banana Republic, London


This is a very deliciously moody scheme at Banana right now and another brand taking part in the RIBA collaborations.  The installation by Make Architects 'unifies the key themes behind Banana Republic's AW collection with an optical illusion which enables the passers-by to experience two of the key product pillars taking shape through the complex geometrical forms as they move around the object' (yes, we're not quite sure what they mean either).  It does look so interesting though.


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Thursday, 11 September 2014

Gant, London


We were rather stopped in our tracks when we saw this amazing scheme.  As you have seen over the passed few days' entries, London is looking fricking amazing at the moment and this scheme at Gant is no exception.  This is another collaboration with RIBA and in this case with the selected Architects Sybarite.  The installation drew inspiration from the 'hull of a boat morphed into a sculptural form to showcase an emerging human form.'  Collaborations are absolutely hot right now and generates perhaps much needed assurance that it breathes such new life into brands who appear to become less of a slave to the brand 'look'.  You look amazing guys.  


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Wednesday, 10 September 2014

Joseph, London

Images Courtesy and Copyright Joseph

Did you ever go and experience the Turner Prize nominee Roger Hiorns' Seizure installation here in London in 2009?  If you didn't or don't know about it then essentially a council flat (or apartment owned by a local authority if that makes sense to our international readers) was sealed with mostly all components within the interior remaining in tact then filled with a liquid which was left to solidify until if formed crystals (image at the bottom of this entry).   Even the bath and lighting were covered in the most intense Blue crystals which generated a fantastic experience similar to what we see here in the current and incredibly delicious scheme at Joseph.  You wont need the gloves and obligatory 'wellies' however to experience it.  OK, well we are making the connection here rather than where the scheme necessarily came from, but how vibrant and incredible is this scheme?  The installation in conjunction with the designer Mary Katrantzou and Harlequin-Design includes two characters, Tikiman and Clocktopia constructed from signs and signifier's that would probably have Ferdinand De Saussure reeling.  The Fashion Visual Merchandising benchmark just got a whole lot higher.   



Roger Hiorns' 'Seizure' installation, Elephant and Castle, London 2009
Copyright www.aqnb.com

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