Bulgari, London

It must be incredibly difficult to work with such small products and yet create amazing windows or narratives  around it, particularly when Tiffany always do it so well.  We have really warmed to this brand after experiencing their incredible installation during Milan design week.  Although we still don't know much about them and quite unlikely to actually buy any of their product this sand based installation is with its metallic disc and warm Orange backdrop is beautifully slick.

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Akris, London

There is very little to comment on within this scheme other than to mention that the exclamation marks appear in a subtle range of tones and textures using a slightly fuzzy material.  However this is what is out there right now.

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Tory Burch, London

We often see some amazing schemes at this brand who appear to heavily invest in their visual merchandising which is most welcomed.  Here we have some scrolling lines of what looks like plywood which forms the context to the product.

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Ralph Lauren, London

It seems that this brand have stripped everything back for this scheme right now.  We usually see very glamorous mannequins within their windows in very luxurious scenarios although perhaps their figures are currently being renovated, who knows?  Anyway, large format paintings fill the backdrop to the product here although other than that there isn't much else we can comment on.

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Penhaligons, London

This was such a difficult scheme to capture.....damn you curved windows....but so worthwhile.  You are probably aware of this brand anyway and their fabulous fragrances but just look at this scheme.  With the launch of their new Portraits collection and some very clever cardboard engineering their windows look absolutely stunning although sadly our images don't  do them justice.  So, with that in mind go and have a look for yourself if you can, otherwise sit back and admire the beautiful animation for the launch of their latest Safari products through their website.

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Patek Philippe, London

Who would not love the sumptuousness of this scheme at Patek Philippe right now.  With a big old nod to, we guess, the baroque period perhaps, the windows are filled with wonderful and extravagant objects and which help to create these fantastic scenarios across their run of windows.

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Neil Barrett, London

We noticed this brands store a short while ago as they seem to be producing quite interesting schemes.  While this one is actually very simple in its repetition of various products in Black and White it is quite striking nonetheless.

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Michael Kors, London

This is a very colourful scheme here at Michael Kors right now with neon highlighted plinths and skate ramp-style props.  What is difficult to appreciate in still images is that the bicycle wheel in the image just below appears to be moving which is quite an interesting detail and of course the scheme works particularly well with the supporting graphic images in the background.

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Lululemon, London

It's been quite some time since we looked at this brand although they do appear to produce some interesting schemes for the kind of brand that they are.  Sort of sporty-ish if you are not familiar with them.  What did strike us however is the foamy plinths that they have placed their mannequins on.  Didn't Burberry do this a while ago?

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Longchamp, London

Naturally in all of our years of being in the visual business and looking at retail store windows, we have come across this type of scheme on numerous occasions with the use of aeroplane-style scenarios.  One scheme that always springs to mind however was in NYC many years ago which actually had a mock aeroplane crash in the window with an airline stewardess screaming up and down the walkway.  Now that was a fun scheme.

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J Crew, London

This  was quite a difficult scheme to capture for you as the lighting across Regent street is so bright even during the darkness of the evening, however, while this brand only produce occasional schemes which we would like to include here we were interested in the backdrop in particular as this concertinaed affect was so interesting.  It would be great to see some kind of narrative here although we guess this type of window scheme is just their 'thing'.

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Hackett, London

This brand always produce such incredible windows and wow just look at this little gem-of-a-scheme.  Great use of faux perspective which communicates a very clear narrative and yet is perfectly masculine in every way.  Menswear is quite a difficult one to make look interesting given the usual colour palette men have to select from however this brand really do what they do so wonderfully well.

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Burberry, London

Using technology in store windows is always a rather risky business as so often it either doesn't work very well, doesn't quite live up to expectations or is not particularly engaging.  However, this is great example of it working very well with the use of these video cameras focused on the various part of the product.  We aren't quite sure how this relates to the window with just the screens (bottom image)?  We would have thought that the images from the cameras would link to the larger screens?  Perhaps it did although like most passersby we didn't hang around for very long to see if this was the case.

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