Smythson, London

We just cant make up our minds about this scheme at the moment.  It does look interesting but what is it?  These quite beautifully coloured 'things' complete with a crown and other stuff looks impressive although does it mean anything or did we miss the point?  It is of course superbly produced although are we looking for a deeper meaning and are just not making the connection?

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Valextra, London

Valextra is rocking the Enchanted Forest  right now which we guess is their Christmas offer.  It's not clear if this in conjunction with the Architect Kengo Kuma although the information on their window indicates this.  The narrative reads "A forest is a special place for me it gives me the feeling of being between reality and dream....."  Of course it does Kengo, or are we just looking at bits of tree in this repetition format?

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Patek Philippe, London

These windows are not quite the same without their incredible products but then as we flaneur the streets during the night-time its no wonder that this premium brand remove everything apart from the narrative within which its placed.  We didn't quite 'get' the story here although clearly its a seasonal scheme and of course all perfectly produced as always.

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Fortnum and Mason, London

We've been itching to see what Fortnum's would do for their Christmas scheme as we've been following them for so many years.  Amazing props and a wonderful narrative across the run of their Piccadilly store from a Champagne pyramid, mountains of sweets (or candies if you are reading this state-side) and all orientated to some of their amazing products.  Do check out their Christmas shop which we visited in September (yeah we know, right!) as this is one brand who do this period so incredibly well.

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Bottega Veneta, London

This brands' windows are quite a small, although they do make a big impact with their schemes and just look at this little beauty.  Vertical planes in a repetition format (we're guessing cardboard) have been used to create this amazing stag which we don't need to guess is their Christmas offer.  Beautifully executed and again like so many of the luxury brands, not a flickering light or a Green tree in sight.

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Dior, London

If you saw us licking the windows at Dior we apologise, but just look at this delicious scheme.  If you do come across their stores on your own travels then do check out the details in these windows, from the wallpaper backdrop to the cut paper and the beautiful figures.  We just don't understand why however, when they have bust forms with wooden articulated arms in the windows that they just don't, well, articulate them?

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Tiffany, London

Tiffany never disappoint when it comes to their windows and as usual they have delivered a show stopper.  Masters of all things miniature, their Christmas scheme includes pieces of what looks like Meccano (remember that?), Silver figures in hardhats used to create a narrative and a life-sized boombox; we cant wait to see their New York store along 5th Avenue and will share these with you shortly.

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Hermes, London

We always look forward to seeing the schemes at Hermes and their latest, and we guess their Christmas offer, looks superb.  Beautiful structures flying over roof tops and interesting mobile forms fill the windows at their Bond street store.  Amazing as always and not a Christmas tree or flashing lights in sight.  Both refreshing and sophisticated.

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New Look, London

Its definitely that time of year again and here's just one of the schemes out there on the high street right now.  Who knew that this brand could look so good?  With a bit of imagination and of course careful consideration even the fast fashion / multiples can look great.  This type of product does take some skill to handle and make look far more than it might cost you and therefore those deft hands of the Visual Merchandiser are critical in presenting these schemes so well.  As the weeks progress we will of course be sharing more of the seasonal offerings as we find them.

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Victorinox, London

We haven't included this brand here in a very long time as we were rather furious that they put live Gold Fish in their windows which anyone in their right mind would think was inappropriate, right?  However, we have calmed down now and their latest installation with the strap line Slice / Dice and some out sized props fill the windows here.  We're still trying to locate that elusive Swiss Army knitting needle however.

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Stradivarius, London

Although this brand tend to produce quite simple schemes (and actually we're noticing, slightly the same scheme but in a different combination).  Rows of product fill the backdrop  - a little like their Pride scheme back in the Summer - although some great links between the colour of the product and the wigs worn by the mannequins at least.

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Smythson, London

Since this brand moved across the street to their new site (their old site temporarily houses the LV store while the Maison undergoes renovations) the installations just keep on coming.  We recently included the scheme at Jimmy Choo which appeared almost like a crumpled metallic structure, and although not yet quite a trend happening across windows we can see some links appearing here nonetheless.

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