Cos, London

Well finally the World Cup has been notched off and someone is apparently 'Putin America First' but at least the tennis is all done and dusted too and we can carry on as normal while someone finds a tudor shipwreck and Southgate tube station is temporarily renamed, well, you can guess.  Here at Cos meanwhile, we're encouraged to watch this space (according to the vinyl on the fenestration) as the brand explores the process of their latest print.  So, if you like to watch paint dry (quite literally, we're guessing) then pop along to Regent st to have a look.

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Etro, London

Last week was quite something wasn't it.....the Orange man from across the pond was in town, blimpy the balloon baby hovered over Parliament square and banners with 'Orange Fascists Dont Deserve Red Carpets', 'We shall overcomb' and our favourite 'Trump is a C**t' (you're welcome) seem to be ones that keep popping into our heads after we got caught up in the demos all across town.  In the meantime, this was a really difficult scheme to capture....thank you evening daylight....however continuing with their interiors theme and an interesting use of a convex mirror here, Etro have yet again produced a great quality scheme and fantastic use of colour that would rival Prada.   Thankfully not a lot of Orange however.

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Coach, London

Rocking the old NYC references is Coach right now.  One of the best things this brand did (besides producing great products) was to move to this space along Regent street where the old Jaegar store used to be......remember them?  We've had a quick glance around the 'net' and it seems that Jaegar only have one stand-alone store left and the rest are concessions within department stores, but at least they aren't owned (as far as we know) by one of the monolithic brands out there...are they?  Anyway, thankfully these windows lend themselves to great schemes with huge impact and goodness knows they make use of them.

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Aquascutum, London

Long gone are the days when this brand had their huge store along Regent street and amazing schemes although thankfully they haven't died a death and still around producing the superb quality products that they were always known for.  We understand that they were bought by a bigger brand at some point (we cant remember who?) so at least they haven't vanished into the ether.  However, as we've known them from their 'glory' days we are willing them to produce bigger and bolder schemes just as they used to do....maybe we have to be more patient.

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Delvaux, London

Now this is an interesting new scheme which we spotted at the old Russell and Bromley store along Bond street the other evening.  The Belgian leather goods brand Delvaux have moved in and produced an incredible scheme.....no easy task as the existing details on these windows, while beautiful and unusual are no easy task to work with.  However with some deftly produced paper sculpting of the various iconic elements around London, this is a fantastic launch for this amazing brand.

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Weekday, London

This is the first Pride scheme from this brand which we've seen although given that they have only been around a short time this is no surprise and very welcome it is too.  Suspended coloured lighting fill the backdrop behind the product with the strap lines, Raise you flag, Raise your voice.  Indeed. 

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Michael Kors, London

There are a mixture of things here.  Of course there is the nod to Pride (thats cool) and naturally the main promotion which is their SS18 collection together with enormous flora filling their windows in conjunction with their product.  This tropical trend has been for a while although this version is quite an interesting one and makes a big statement in these vast windows at their store along Regent street.

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Stradivarius, London

This is a nicely thought through scheme at Stradivarius and no freedom flag in site, instead 'product' covers have been carefully hung to form the backdrop to mannequins linking hands.  The only other references to the pride event is the vinyl on the fenestration 'Love Wins'.  This of course could be extended  across all sections of society.  A great scheme we thought.   

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Anthropologie, London

We don't think we have ever seen so many references to Pride with rainbow flags in abundance all across town, in particular of course along the march route on Saturday.  This is a great thing naturally although part of us also wonders why?  While it is a great time to celebrate (at least in London, we're not sure its actually still that safe for everyone in the LGBT community living in all other UK cities or countries) and fantastic to have the support of just about every global brand on the high street....even Natwest got in on the act.  However, now that being Gay, Lesbian, Trans gender and so on has a more 'acceptable' face we can't help sending a message back to retailers.....Where were you when we actually needed you??  In the meantime, thank you for the support although perhaps lets get the message out there, that our brothers and sisters in places like Chechnya, Saudi Arabia, Nigeria....there's a long list.....homosexuality is still punishable with the death penalty or people are tortured?  Put that in your windows and we will sit up and celebrate more with you.  

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Tods, London

Another amazing brand celebrating the 250 years of the Royal Academy is Tods right now.  What look like references to African Art which has been adapted to carry their fantastic products, this brand is certainly rocking the look at the bottom end of Bond street. 

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Clarks, London

Images Courtesy and Copyright www.harlequin-design.com

Its that time of year again and so incredible to see so many retailers celebrating this amazing event all across London.  Pride flags are everywhere right now with freedom flag colours draped, hung, stuck....graphics, vinyls...you name it.  Clarks is always one of our favourite places for schemes and their Regent street store in particular.  This rainbow garland created from 7,500 print and laser cut words were used to generate this rainbow garland, designed and installed by the team at Clarks in conjunction with those lovely guys at www.harlequin-design.com  We're sure this will be appreciated by the marchers on route either dancing, shimmering or just plain old celebrating passed here today.

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Miller Harris, London

We met the guys from this brand recently at their pop-up in Spitalfields (which we included here) and what a great bunch they are too.  They have an amazing range of fragrances which we highly recommend you explore and thankfully at least one other brand in this new extension at Westfield in West London has something interesting in their windows too.

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Typo, London

We thought that we would go and check out the new Westfield extension this week in search of anything new and exciting and this was one of the few brands that popped out.  It seems that most brands have moved to the newly extended 'bit' (or in the process of moving) from the main drag and this was the only one we found which was new and exciting.  OK, there are three things in windows which always make us buttock-clench and references to Disney is one of them (the other two are glitter and fur).  However, great land-of-the-giants props above the product here and great to find something new out there.

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