Monday, 24 November 2014

Joseph, London


London is looking so fricking cool at the moment.  Christmas lighting is virtual everywhere and suddenly we are beginning to feel ever so slightly festive.  However, we do prefer a more interesting and sophisticated Christmas rather than being seduced by the stuff for the tourists and if you do also then look no further than Joseph along the Fulham Road.  Oozing from their windows, their current scheme is looking absolutely delicious.  If you want something other than fairy lights, Christmas trees and the usual bling then look no further.  And this merchandise......stunning.  Just check out our video https://www.youtube.com/watch?v=tbV_jwary1M



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Sunday, 23 November 2014

Penhaligon's, London


What do we say about this scheme really?  It ticks all the Christmas boxes colour-wise and looks great.  Actually what we did love about this was the use of the tins here with the baubles beautifully stacked.  Some knackered old slightly rusty ones, the kind that looked like they've seen a bit of history, maybe had a secret life somewhere, perhaps a few affairs, now that would have been particularly gorgeous but maybe that's not the look the brand want.  Its just that we do.


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Saturday, 22 November 2014

Asprey, London


We always become nervous when we see real wooden logs in store windows.  The reason for this is that if they are not dried out enough they steam up your windows and all sorts of creepy crawlies begin to emerge just when you don't want them to.  Of course, being a super luxury brand everything is carefully thought through and usually so far in advance that these things are managed out. Rocking the yule log look is Asprey right now, and how seasonal does it look...! Beautifully produced and communicating the brands' values perfectly. 


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Friday, 21 November 2014

John Smedley, London


You know that Christmas is getting nearer when we're talking about sweaters.  Here at John Smedley of course this is the king of knitwear.  With its rotating mannequin in a gravitational format surrounded by a woolly panelled cave created from 10kg / 200 metres of their finest Merino wool we just want to step into the window, wrap up and be snuggled. 


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Thursday, 20 November 2014

Coast, London


Just in case you are facing the Christmas malaise then don't worry Coast will be launching their amazing new collection for SS15 quite soon which we guarantee will excite you. Here's some shots to whet your appetites and give you something to look forward to (there is hope on the horizon we promise) once we get through this season.  Femininity is key here with a relaxed attitude. A romantic theme dominates their collection with gorgeous florals, lace and embellishments alongside simple draping with see through clean sculptural silhouettes inspired by the 60's.  This brand is a breath of fresh air and we cant wait to see their supporting window schemes. Just go and check out their website www.coast-stores.com in the meantime and enjoy this party time of year.




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Wednesday, 19 November 2014

Hackett, London


Never packing light for Christmas is the strap line at Hackett this season.  Crammed to the rafters with product the detail in this scheme is quite phenomenal.  We did try and get a close up of the stitching of the Black London Cabs' door simply as we were rather in awe of the quality of  the props here which are so superbly produced (although clearly difficult to capture as we did it very poorly).  Christmas of course wouldn't be Christmas without the usual references to ice skating so here ya go.


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Tuesday, 18 November 2014

Fortnum and Mason, London



A bit of holiday decadence never actually killed anyone did it?  Then go on, indulge yourself in a bit of F&M this Christmas.  We're trying to resist calling the latest scheme at Fortnum and Mason a Winter Wonderland as the term is so overused and to be honest we find it such a nauseating term....although of course it is actually Winter and it is, naturally wonderful.  With the delicious products set among references to caves, folies, and ruins of faded glory there is a certain romance to this scheme which is drawing in the crowds.  It took ages to get even these images as it is so jammed around the store. This is a good sign of course that the scheme is actually doing its job, and so beautifully too.  In fact so beautiful and so delicious that we think we may have licked the glass itself.



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Monday, 17 November 2014

Liberty, London


We were so pleased to see the Christmas scheme here at Liberty this year after last years quite 'economic' installation.  If you are following the fly on the wall documentary on television about this gorgeous store then you will know that the Visual Merchandising is under new creative directorship, and wonderfully creative it all is too.  How fantastically lavish are these windows?  Unfortunately there is no information currently about this scheme on the Liberty website so we can only guess that the narrative is based around the brands heritage, i.e. that the timbers from which the store was built in 1875 came from two ships and there appear to be references to these within their scheme here.  Oozing the luxury that this brand is synonymous with we cant help but keep checking out what delicious things these guys are doing time and time again.



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Sunday, 16 November 2014

Next, London


We imagine that this brand don't have big budgets even at Christmas time and although we have never included them before now, they are making an impact on the high street so its worth including them now.  OK, this scheme is not going to change VM history but it has a certain something which communicates a level of quality.   The scheme is generic, but they have made an effort.  Moving forward into 2015 hopefully this brand will rock again like it did 20 years ago, it just needs a bit of vision.


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Saturday, 15 November 2014

John Lewis, London


You have probably already seen John Lewis's Christmas video and we feel the general consensus is very positive; well everyone is talking about it.  The fantastic thing about this brand is their unshakable trust which makes them such a popular brand to shop at.  You always know where you are with these guys and the staff are always so helpful.  This is always appreciated of course.  Anyway, with their mischievous Penguin installation in all sorts of scenarios we cant help but be drawn in particularly as the finish here is always superb.  And yes we shop here too.



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