Saturday 5 August 2023

Roberto Cavalli, London

Photographing video screens clearly isn't our forte.  That said, we have seen a trend towards using these kinds of screens across several luxury brands although thankfully it was just a phase and not a replacement for some good old fashioned product handling, interesting narratives and fantastic installations.  We're not a fan of video screens ourselves (its quite a lazy option we feel) although we guess we will see more and more of these types of schemes sadly as we continue to roll through the 21st Century.

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