Debenhams, London

We have seen some amazing installations at this brand along Oxford street although currently they seem have stripped back their windows for a rather more simple look recently.  A very large snakeskin graphic fills the backdrop to the mannequins and with of course a call out to new new seasons looks.  A great window although a wonderful narrative and some fantastic props would be wonderful to see here again.

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Debenhams, London

We are really willing this brand to keep going as they have been around for so long and it would be a shame to see them go.  These kinds of stores take up huge spaces on the high street and while it wouldn't be such a significant loss to the centre of London as in the store here it would have a massive impact in smaller towns and cities.  So, come on, less show them some support so that we can help to keep the brand going and then we can hopefully view the creativity in their windows which we've always enjoyed and then share with you.

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Debenhams, London

At first glance we did think that this was a digital background (how amazing would that have been, although of course incredibly expensive), however the bright Blue light box does its job very well in conjunction with these very elegant mannequins.  It also looks quite impressive from across the road too.  Naturally, as we are entering the SS19 period shortly a mass of Yellow flowers fill the floor space.

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Debenhams, London

Images Courtesy and Copyright Debenhams

For such a large 'beast' of a brand to achieve what they do is quite something.  The creativity here has raised the bar in mid-range brands across town and yet again we find ourselves slightly gushing at what they have achieved.  With their amazing props, show stopping strap lines and beautifully presented mannequins, who knew that this brand would look so good?  We will of course keep following them throughout 2018 to see what they do next and naturally share it with you here.

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Debenhams, London

Debenhams have been looking so good throughout 2017 and of course their latest scheme is dazzling.  With their 'You Shall....' strapline and mountains of sparkling advent-coloured baubles, backdrops and props the team have pulled off yet another blinding scheme at their Oxford Street store - no easy task for such a monolithic brand for sure.  This scheme has to be seen in person though as the glow from the colour across Oxford street, particularly at night-time is incredible.

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Debenhams, London

Images Courtesy and Copyright Debenhams

As a brand, this is quite a difficult one to work with we always feel and yet the team always seem to pull off some great schemes at their flagship store along Oxford street.  Rocking the ascension trend, embellished with Leopard & Snake print and punctuated with some great products, this scheme for London Fashion Week certainly makes an impact on this street.  Bring on the Christmas scheme we say.

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Debenhams, London

Well we have to include at least one Valentines scheme we guess.  Scouring around town there are not a lot of brands promoting this commercial event (strangely, yet thankfully) as this is not our favourite event of the year - but that's just us.  However, that said, the installation at Debenhams right now is quite a corker with these really interesting three dimensional heart forms highlighted with Pink lighting.  So, there you go, one obligatory scheme, although we have say, a very good one.

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Debenhams, London

Images Courtesy and Copyright Debenhams

This is one scheme that really needs to be experienced as a still image really doesn't do it the justice that it deserves.  Moving aside the cardboard engineered option or bauble-land styled scheme so popular across the high street this brands seasonal scheme at their flagship is looking rather electric right now and the addition of the moving elements which sadly cant be appreciated in a photograph makes these windows look so superb.  So great to see this brand leading the way across the mid- rangers and the bonus is that it doesn't look that they were Adobe slaves which is making so much of the high street feel so flat.

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Debenhams, London

This is a very colourful installation at Debenhams right now with their 'A Match Made in Debenhams' strap line.  A multitude of coloured concertinaed paper fills these enormous window spaces at their Oxford street store with suspended coloured fluorescent lighting and bird house head mannequins

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Debenhams, London

A very impressive scheme here at Debenhams right now we thought.  Sparkling and glowing across Oxford Street, we often find ourselves willing this brand to be a little more risque but appreciate that it needs to speak to the wider audience although they've certainly cracked it this year.  Hundreds, possibly thousands of illuminated stars shine from these enormous windows with a digital campaign that even a luxury brand would be proud of.  Super cool scheme guys.

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Debenhams, London

Wow, we are mightily impressed by this scheme at Debenhams here in the centre of it all.  For a brand which is a little middle of the road, this is a very bold and welcomed statement and highlights that when the confidence in the team is in place they produce excellent Visual Merchandising.  In fact we have seen some real corkers at their Oxford Street store and this is up there with the best of them.  This 'White' scheme with highlighted product looks superb.  Please keep them coming guys and we'll keep including what you are doing.

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Debenhams, London

Having a very Red and sparkly Christmas this year Debenhams is rocking #foundit this year.  It was so promising seeing the last scheme at this brand and how this multiple department store was suddenly looking so damned cool that we even ventured in to explore it, but sadly the dead hand of design and the 'spreadsheets in suits' have no doubt once again had their say and we're back to a generic scheme (we don't have inside information but it really isn't too difficult to decode).  Its not that this scheme is terrible by any means (the team here are so incredibly talented) and of course it does tick the boxes of a Christmas installation; its just that we see these things nearly everywhere else and any personality that was emerging has, well, just been wiped away when it was all looking so fricking good too.  Its such a shame to see businesses which are so absolutely profit driven that any customer engagement beyond the generic-everyone, which means no-one really, is ignored but then it really doesn't matter about the customer experience anyway, right?  

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Debenhams, London

We have never seen Debenhams looking so damned good.  We rarely stop to capture the windows here as they tend to be so ordinary and of course we understand their market but always wish they they would do, well, something.  And they have.  Just take a look at this fantastic gem of a scheme.  Supermarket shelves, sprayed shopping trolleys and fantastic mannequins in coloured wigs sprinkled with delicious products.  Debenhams finally looks amazing and we wanted to shout about it.  

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