Penhaligon, London

 

Do check out Penhaligon's website as this scheme ties in really well with their online promotion.  This beautifully produced Luna inspired promotion complete with rotating structures looks fantastic.  Moonlight and Romance (or Moonlit Romance according to their website) celebrates Endymion which cutting through the marketing fluff apparently ultimately smells of leather.  But anyway, a great installation and perfect  fragrances for this time of year.

 

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Penhaligon, London

Tralala. If you happen to pass Penhaligon right now then do go and take in a whiff of their latest offering.  We really do like this brand even if we don't always say nice things about their visuals but they are of course of the highest quality.  It is both slightly odd and somehow refreshing (although we really do dislike motifs and hearts in particular as you probably know) to see this at this time of year.  We also love the work of Meadham Kirchoff although it is quite difficult to take this as seriously as these designers clearly take themselves.  Maybe this will be a hit, but Trala-fricking-la??  Cringe.

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Penhaligon, London

We are really trying to be constructive, but cu'mon guys make an effort?  We love the product here but clearly budgets are, as usual, as tight as Greece's annual spend right now and 'voila', here's the celebration of the UK's moment of historic glory in a 3-d cardboard graphic crown; every expense spared and any enthusiasm communicated like wet lettuce surrounding a fantastic product.  The saddest words are always......'another missed opportunity'.  We doubt that there will be another Jubilee like this in our life time no matter how hard we are working on living for ever (although so far so good).  Therefore, unfortunately this scheme will be relegated to the history of one of the ones 'of how not to celebrate an historic moment'.  Maybe Penhaligon are saving their budget for an amazing Olympic scheme?   Fingers crossed then.  In the meantime, we're reminded of the work of Craig Damrauer who produces the amazing mathematical equations such as Love = Like x Like, and April = March + Optimism to name just a couple, although perhaps in the case of this scheme Fantastic Product + Cheap Scheme = Brand Damage?   Or, what we think + what we write = Telling it like it is?