Fenwick, London

We saw this scheme a few weeks ago as we were rather mesmerized by the pattern here.  Unfortunately we just haven't had the room to show this one before now as there have been so many others to include. This scheme is probably about to change, so we wanted to just squeeze them in before they do.  Anyway, this brand just gets more and more exciting with every scheme...!

Fenwicks, London

Which kind of medication are the team at Fenwicks taking?  Can you believe how much these guys have been rocking over the past few months?  Finally the team here have been able to bring this brand screaming and kicking into the 21st century with this fantastic scheme.  Simple, clever, interesting and each time we pass, stops us in our tracks to take a closer look.  Guys, you look amazing here along Bond street.....please keep these schemes coming, we love them.

Fenwicks, London

What on earth is happening at Fenwicks?  One minute we couldn't even give them a cursory glance and now we cant wait to see what they do next; and just keep coming back to get our fix.  These guys are looking hotter than ever and we have no idea who's behind it all but we must say guys, you look fantastic.  Someone has breathed new life into this dinosaur-of-a-brand, gripped it by the 'you-know-whats', and fiercely so.  We love it and couldn't wait to share it.  We were going to show you the new Louis Vuitton scheme as they have just recently installed which we want to share but they've had to move down the bench. We will show you what they are doing sometime this week.  Brilliant team Fenwicks. (we haven't shown the whole scheme here so please do go and look for yourself.....we love the optical illusions..!)

Fenwicks, London

Well, would you look at Fenwicks.  Who would have thought that this brand would be looking so amazing?  For so long, this store has sat quietly along Bond street in the centre of it all and did nothing very remarkable, and look at them now...!  Each scheme just gets better and better.  The team here obviously have a unique vision and dragging this monolith bang up to date with every scheme.  We may now actually have a little wander inside and take a closer look.  It has been years and years since we have done so, but their schemes are looking so cool that we are now compelled to take a closer look.

Fenwicks, London

Wow, isn't Fenwicks looking incredibly cool....!  We pass this  store along Bond street almost daily and usually exhale a sigh of 'we-really-wish-this-prime-location-store-would-do-something-interesting'.  But wow, we love their current look and please, please, please keep this coming guys,  You look amazing, dynamic and we will keep coming back to see what you do next.  Fantastic.

Fenwicks, London

We've been waiting for the new Victoria's Secret store to open along Bond street just to see what they will do with the old Pringle site.  We're sure it will be quite spectacular.  In the meantime, opposite Fenwicks drew us in; not because of the scheme - they don't do anything sadly - but the merchandise is quite incredible indeed.  Giant fruit and out sized exotic flowers are just some of the spectacle to be seen here.  For a series of windows that have no scheme, this proved to be quite a draw......well until Victoria's Secret opens opposite and then we'll just keep passing Fenwicks until they do something interesting again.