Bugatti BMore, Dubai

Images Courtesy and Copyright Bugatti BMore

We are always pleased to see what people around the world are doing and great to receive images from our own well trodden path in the Middle East, Dubai.  Here at Bugatti Bmore the team have created a photography inspired theme with which to surround and support their merchandise.  Weren't the days of reels of film just the best years ever?  We have suitcases filled with images which we will probably bequeath one day to an organisation who are vaguely interested in this part of the 21st century, but then we are romantics at heart.  If you are reading this in the Middle East then do go and check out these guys.

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Bugatti B>More, Dubai

Like a beacon of creative hope at the Wafi Mall (the one with the hideous plastic Egyptian theme), Bugatti BMore shouts its presence.  Sadly the Wafi is almost always empty of people and the number of empty shop units here is quite surprising.  This is a shame really as there are some little gems of stores to explore including the department store Salam which looks very cool, but it appears to be dying a very slow and painful death given that the Mall of the Emirates has its ski Dubai and the the Dubai Mall is so vast that we can only do bite sized visits and is jammed full of shoppers after 4.00pm.  Anyway, with their fingers clearly on the pulse, Bugatti BMore have a least three current trends here with their wired, Neon and of course the references to Fine Art with its nod to Mondrian.   

Bugatti B>More, Mall of the Emirates, Dubai

Bugatti B>More is another brand that I had never heard of until I visited the Mall of the Emirates and WAFI Mall here in Dubai. I have had a quick search around the net to find out a little more about them as I do actually like the layout of thier retail spaces. Unfortunately, all I can find it the usual marketing malarky from the Malls themselves rather than information about the company itself in which I was rather quite interested. It transpires however that this brand is actually a multi-brand provider rather than a brand in itself. According to the Mall marketing, Bugatti B>More is a "multi-brand fashion boutique offering men and women's clothing" and apparently Bugatti B>More "symbolizes choice, preference, class, elegance and fashion". I felt that it was a shame that the company don't seem to have their own philosophy or statement about themselves for us to understand where they are coming from. The marketing statements about them sadly say so little about the brand itself. Whenever a marketing statement declares that a brand represents 'class' it does ring alarm bells, at least for me, to ensure I steer clear. However, the product presentation is actually very well done and I felt that the open front with merchandise simply placed was so incredible to my western eyes. This would last two seconds in a British Mall, the merchandise would be snatched and on ebay within the hour. This is, however Dubai and the penalty for doing such a thing is zero tolerance and not an attractive option. Maybe there are lessons to be learned here?