Sunday 30 August 2009

Museum of Branding, Packaging and Advertising

I recorded this while on a recent visit to the Museum of Branding, Packaging and Advertising here in London, although I cant actually remember what this 'thing' is is called. Essentially it is a concertinaed structure which is viewed through a tiny reveal at the front of the structure which gives the impression of a 'scene' through a space - if that makes sense. The reason I have recorded this is because I thought it was an incredible concept for a commercial space. Unfortunately the images are not very clear due to the nature of how it is viewed, however as commercial spaces, by their very nature are transitory (or at least should be) I thought this was an innovative and useful way of changing the space without the enormous cost of a re-build or re-fit?

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