We do love what Hackett produce as there is a certain quality here that we don't often see in menswear presentations. The tiniest details are always considered, beautiful product presentation and all round good fun. Menswear is so difficult to get right. Borderline camp and flamboyant and it alienates a majority of customers, too straight-laced and we're all bored to tears. Striking just in between takes a lot of thought and these guys just do it so well, don't you think?