Thursday 25 October 2012

American Apparel, London

We received quite a pleading e-mail message from this company quite a while ago requesting that we remove our comments on a previous installation as they found it so critical.  We duly did of course out of the kindness of our lil 'ole 'earts, although we didn't think it was that harsh.  However........ we were drawn into this store again because of the hilarity of its awfulness.  WTF is going on here?  We were rather compelled to unleash the Visual Merchandising beast;  while we know that the shop fit is dreadfully cheap anyway and that their standards are worse than any 'value' retailer surely for a global brand there would be some standards in place?  So come on guys, shape up, this undermines the integrity of our industry.

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