Thursday 4 October 2012

Smythson, London

Smythson are clearly working incredibly hard to turn their windows around and we have to say, these do look very cool.  We adore the video on the screen here with the White liquid being poured into the product and spilling over - great fun;  and the colours here are quite superb.  There are few tweaks that we would have added, such as not having such a clunky big box to contain it all and the plinths are a little oddly placed.  However, when seen with your own eyes this does actually work very well and does make the product look very desirable.

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