Saturday 4 December 2021

Max Mara, London

This is quite an interesting scheme from this brand.  Its not quite that seasonal however although that's fine we guess as maybe their focus is elsewhere and God forbid there ever be a tree in these windows.  The only thing which slightly bothers us however is the time on the clocks as we cant quite work out why they are set at either 9.00 or 3.00?  Usually, at least when you are presenting watches or clocks (we understand that this is a prop) that the time is set at either 10.10, 13.50, 15.40 or 19.20 depending on the angle from which it will be seen.  Anyway, lets hope these mannequins will be refreshed in the new year.

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