Saturday, 26 September 2020

Etro, London

This brand have been producing some great schemes this year and even in this relatively small space which they change very regularly they really have put a lot of thought into what they do.  Ok, well we have a lot of digital stuff happening which isn't particularly innovative although they do add product and this sexy little number complete with almost identically dressed mannequins in a repetition format together with primary colour plinths while it does slightly whiff of yet another Mondrian reference, but, put together with the moving backdrop looks very impressive.

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