Friday 3 July 2015

DKNY, London

Its not that this scheme is in any way terrible, offensive or badly executed, but it really just isn't very exciting even if it does follow all the usual 'rules'.  This used to be such an innovative brand and they have previously produced some really interesting prop led schemes, however the generic nature of this scheme does make it look like a multitude of other brands out there on the high street.  We don't wish to 'kill it' but something a little less ordinary would be great to see here.

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