Sunday 19 December 2010

Bloomingdales, New York

For some reason I nearly always forget to have a look at the windows at Bloomingdale's, and so I have made a special effort to go and check them out for you.  This year it was worth taking the time on one of my late night walks of the city to record the scheme here.  While of course the effect is rather less dramatic during the few day light hours we have this time of year, at night time large screens or projected images really do come alive.  While this is not the most lavish scheme I have seen here in the Big Apple, it really is quite dramatic due to the scale of it.  The repetition of these screens and images is quite breathtaking and yet no product in site.  A bold move and a bold scheme.  I really do quite like it. 

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