Saturday 26 September 2015

Stella McCartney, London

We haven't always been very charitable about this brand's schemes but recently they are really sharp and great quality.  Their current Fur Free installation, besides being a worthy cause, does exactly what its meant to do; it communicates loud and clear that fur is wrong and with modern technology-led fabrics it is also quite unnecessary to wear it.  Check out our video as what you cant see in a still image is that the word 'Free' glows and flickers drawing in the passers-by.  If you cant see the video here, just click on the link

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