Monday 9 August 2021

Etro, London

We actually captured this scheme a few weeks ago although unfortunately for some reason it fell from our list.  This is quite a dramatic but welcome change to the direction that this brand have previously followed (maybe there is someone new in position here?).  Gone is the large digital screen which seemed to dominate the window here and in with quite a space travel-like scheme.  We will track to see what they do next as they are a fascinating brand which have brought us some great theatrical schemes in the past.

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