Tiffany, London

Beautifully delicate and of course romantic in the traditional sense, this incredibly produced 'wire' structure at Tiffany looks fantastic.  Of course being so tiny these things are so difficult to capture in an image however we're sure this scheme has been implemented the world over so best to go and see this one for yourself in order to truly appreciate it.

 

 

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Gant, London

Images Courtesy and Copyright www.harlequin-design.com

You probably haven't seen this scheme yet as it has literally just been completed.  If you wanted to know what 10.000 individual threads looks like in a retail store window then here it is.  Working through the night, the team at www.harlequin-design.com have installed this fantastic new scheme at Gant along Regent street.  Thankfully the Visual team at Gant are not afraid of putting the creativity back into window schemes and this bold statement demonstrates the confidence this brand have in their product.  This was no doubt phenomenally time consuming to install however the visual impact of this is very much appreciated. 

Massimo Dutti, London

This is a dramatic installation from Massimo Dutti.  With references to travel and possibly Cholita Fashion we particularly adore the Red Bowler here worn by the central female mannequin.  Did you know that the positioning of how a female wears this is actually quite 'loaded'?  For example, if worn to the side it denotes that the female is single, worn in the middle of the head it communicates that the female is either married or widowed and apparently the local joke is that if the bowler is worn over the back of the head it means its rather 'complicated'.  Who knew, eh?.  Anyway great narrative which huge impact from this Italian brand.

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Marks & Spencer, London

 



Images Courtesy and Copyright www.harlequin-design.com



If you love a fantastic collaboratively produced product then look no further than M&S right now.  This one, in collaboration with the super model Jourdan Dunn and a great scheme produced by www.harlequin-design.com is quite a corker.  The repetition of these cubes in a gravitational format carry the lil' LonDunn graphics which communicate that the brand is taking a much more conceptual approach to their schemes rather than adopting the usual style we've seen over time however this makes the windows look more like a department store than the usual M&S and this is a much welcomed relief.  Great to see this brand looking so good and energetic.

 

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Louis Vuitton, London

Most of the luxury brands around town have been celebrating 100 years of Vogue.  Here at Louis Vuitton naturally no expense has been spared with its digital candles dutifully flickering away forming the background to their luxury products.  If only everyone had budgets like these guys do.  Can you imagine what the high street would look like?

 

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Clarks, London

The presentation at Clarks just gets better and better.  The latest scheme appears as a curated collection of Butterflies and Insects as in the type of thing you might come across in a Natural Museum collection.  Historically, this type of collecting was very popular during the Victorian era (these ones are not real of course) in order to be studied by specialists.  In this magnificent radiating format this brand just couldn't look any more confident.  We're keeping our fingers crossed that this approach is working for the brand as it does look rather spectacular and is a much appreciated visual impact on the high street. 

 

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Moncler, London

This is one brands' scheme that we are so excited to share with you as we haven't seen a Moncler store in London previously and they always do such fun Visual Merchandising (remember the giant figure in the Paris store we showed you recently).  Here, references to under the Ocean with strangely styled Mermaids and Perspex waves is their inaugural scheme here at their new Old Bond street store.  We will be keeping a look out for the schemes here as they change and of course share with you accordingly.

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Marks and Spencer, London

Images Courtesy and Copyright www.harlequin-design.com

Rocking the SS16 look right now, Marks and Spencer is oozing the season with this fantastic installation.  Out sized flowers and Palm leaves and beautifully delicate botanical 'drawings' (probably printed) forming the background, This brand is looking delicious.

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Nike, London

Images Courtesy and Copyright www.millingtonassociates.com

Celebrating Nike 2016 Air Max day, the team at www.millingtonassociates.com have delivered this absolutely spectacular scheme at the fantastic Niketown here in central London.  The campaign revolved around Nike three Air Max designers Tinker Hatfield, Hiroshi Fujiwara and Mark Parker; each designer was responsible for launching a new Air Max zero shoe model. 

In addition to the window scheme (image below), this installation involved the complete takeover of the ground floor space at Niketown and its transformation into a brightly coloured factory environment with multiple moving and interactive parts.   Further attractions were a Jason Markk sneaker cleaning service, and a static conveyor belt spiralling upwards to the ceiling in the impact zone to showcase the private Air Max collection of renowned collector Stevey Ryder.  Just staggering what these guys are doing right now.

 



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Alberta Ferretti, London

Images Courtesy and Copyright www.artevetrinaproject.it
 

Just about every luxury brand around town is celebrating 100 years of Vogue right now and Alberta Ferretti is no exception.  Inspired in conjunction with their SS16 campaign the team at Arte Vetrina Project have produced another super quality scheme and great to see this brand looking so good right now.

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Marks & Spencer, London

Images Courtesy and Copyright www.sfd.co.uk

We have never included Marks & Spencer here previously, there was no agenda we promise although we do look for innovation and interesting schemes to include here otherwise we just become a brands' PR machine (or not) and this is not the point of www.retailstorewindows.com  However, we were struck by this latest scheme using giant neon lit fruits with the strap line Spirit of Summer.  We all know that this brand sells quality products even if it isn't somewhere we would necessarily normally shop ourselves (in fact the last time we did was pre-internet days - yes that long ago) however their latest scheme shouts 'confidence' and we all want a bit of that don't we? (as opposed to looking non committal in their offer. Maybe that's the reason why we've inadvertently given them a wide berth? Who Knows?).  From just one window scheme, this brand looks like one we would like to take a closer look at and we now may be more inclined to step over the threshold once again and take a closer look at what these guys are doing.  We are aware that its easy to sit behind our screens and poke fun at a brand but this one looks like its working so hard to win us back, it looks like a desirable department store (from the outside), the least we can do is take a closer look.  We did, will you?

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Karl Lagerfeld, London

Images Courtesy and Copyright www.harlequin-design.com

Beautifully produced and exquisitely executed its no wonder that tourists are blocking these windows in order to take 'selfies' and be a part of the spectacle.  An out sized revolving articulated wooden hand is the main focal point here with the addition of smaller versions in a repetition and gravitational format.  This scheme is certainly currently the most exciting along Regent street right now and great to see such investment in exciting and innovative Visual Merchandising.

 

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