Saturday 14 May 2016

Nike, London
Images Courtesy and Copyright

Celebrating Nike 2016 Air Max day, the team at have delivered this absolutely spectacular scheme at the fantastic Niketown here in central London.  The campaign revolved around Nike three Air Max designers Tinker Hatfield, Hiroshi Fujiwara and Mark Parker; each designer was responsible for launching a new Air Max zero shoe model. 
In addition to the window scheme (image below), this installation involved the complete takeover of the ground floor space at Niketown and its transformation into a brightly coloured factory environment with multiple moving and interactive parts.   Further attractions were a Jason Markk sneaker cleaning service, and a static conveyor belt spiralling upwards to the ceiling in the impact zone to showcase the private Air Max collection of renowned collector Stevey Ryder.  Just staggering what these guys are doing right now.

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