Friday, 20 May 2016

Massimo Dutti, London

This is a dramatic installation from Massimo Dutti.  With references to travel and possibly Cholita Fashion we particularly adore the Red Bowler here worn by the central female mannequin.  Did you know that the positioning of how a female wears this is actually quite 'loaded'?  For example, if worn to the side it denotes that the female is single, worn in the middle of the head it communicates that the female is either married or widowed and apparently the local joke is that if the bowler is worn over the back of the head it means its rather 'complicated'.  Who knew, eh?.  Anyway great narrative which huge impact from this Italian brand.

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