Tuesday, 17 May 2016

Clarks, London


The presentation at Clarks just gets better and better.  The latest scheme appears as a curated collection of Butterflies and Insects as in the type of thing you might come across in a Natural Museum collection.  Historically, this type of collecting was very popular during the Victorian era (these ones are not real of course) in order to be studied by specialists.  In this magnificent radiating format this brand just couldn't look any more confident.  We're keeping our fingers crossed that this approach is working for the brand as it does look rather spectacular and is a much appreciated visual impact on the high street. 


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