SFD, London

If you haven't seen the launch of  SFD's new Christmas proposals for for 2011, then do swing by and take a look.  Today (27th January, 2011) is your opportunity to view their new offering based in the Visual Merchandising studios on the top floor of the London College of Fashion on Oxford St. (entrance John Princes st. nearest tube Oxford Circus) and it really is stunning.  These guys have their finger on the pulse of the year ahead having explored all of the major cities around the world identifying whats hot and whats not.  With their brand new cool website too you would be bonkers not to check these guys out to see what they can do for you. Of course, Christmas is only one part of the year and these guys do a whole lot more.  As ever the only limitation is your imagination.  So, while these guys are up for a challenge, are you creative enough for them?  They are all so incredibly nice too so if you haven't worked with them yet, what are you doing?  If you cant get to the show, do check out their website at www.sfd.co.uk and see what they can do for you.

Pierre Cardin, Paris

Its such a shame what has happened to this brand.  While iconic for some time and possibly just about everyone of a certain age is aware of it, we just cant help thinking about cheap belts, aftershaves that would strip your G-plan or 70's Pine furniture or could have stunned a mammoth and wallets that you would be embarrassed to show off.  Of course this brand is not alone and, at least for us Yves St. Laurent is still desperately clawing its way back up to the ladder of desirability after employing the same strategy of  too many licenses on a global scale selling stuff that one could find street sellers around the world trying to peddle for a pretty penny.  We're not sure what this space is all about as the Embassies close by had a big illuminated event and the French Police moved us on - and we weren't about to argue with their ferocity.  Still, its a great retrospective at least, although we cant help feeling that it needs a new 'star' to come along and do for it what (possibly) Tom Ford did for Gucci.   

Hermes, Paris

We had heard of this Hermes store in Paris opening previously somewhere but had forgotten about it until we met Jerome Commergnat the former Commercial Director at Christian Dior recently who mention that we should go and take a look.  Incidentally what a nice guy...!  Anyway, just a stones throw away from the Bon Marche (now in the very capable hands of LVMH - we're waiting for the magic to happen with this iconic but faded glory-type store) is this Hermes mecca.  Situated in a former 1935 swimming pool, this store is just delicious.  Still retaining its original swimming pool surround, tiles an' all - the floor dips slightly around the edges and the central area has been filled in and covered in mosaics.  These incredible wooden structures dominate this space, inside which the merchandise is placed.  With an inclination toward home ware merchandise, this store does still have some fashion bits, but generally houses lifestyle stuff.  We really were in awe after seeing this.  It seemed a shame to fill in the swimming pool area with concrete but that's architects for you.  However with the most incredible staircase, handrails clad in stitched leather and beautiful finishes of glass and wood this really is a stunning place to view and experience and definitely a must on the retail visual merchandising trail.

Hermes, London



Images Courtesy and Copyright http://www.creea.co.uk/

If you are passing through Terminal 3 at Heathrow Airrport soon, do go and have a look at the new Hermes scheme by the guys at http://www.creea.co.uk/ based here in London.  Creea,  "provide creative model making solutions for a variety of different business sectors including advertising, film, special effects, photography, theatre, retail, transport, product design, even magicians.!"  Check out their cool site see the range of amazing stuff they do, including some of the projects for this brand.

Louis Vuitton, Paris

As regular readers know, we usually rave about the concepts at Louis Vuitton who drive through where everyone else should be.  And this scheme is no exception.  We had heard about these Zebra's along the grapevine and have just had the opportunity to get a really good close up of these beasts for ourselves.  The detail here is exceptional, down to every eyelash and nose hair - incredible.  These are vast windows at Masion LV, Paris, and no easy task creating something spectacular for the space.  With its beaded backdrop in animal print, the hours spent in production here must have been enormous.  Its no surprise that LV is the No. 1 luxury brand in the world and with its schemes and simply sumptuous interiors as well as its desirable product, it really is no wonder.  The staff here are also incredibly friendly too - a rarity in Paris.  If you do happen to be here in Paris soon do take a look for yourself,  otherwise just enjoy the images here.

Colette, Paris

Having heard of Colette for absolutely ages, naturally we had to make a bee-line here and check out the what was happening.  While this place is buzzing with a fabulous club-like atmosphere albeit it in virtually florescent lit atmosphere, the crowd here spent an awful lot of time checking each other out rather than the merchandise.  It appears to be the place to want to be seen rather than shop and with vulgar merchandise priced that of a small mortgage, we'd rather not part with our Euro.  Obscure magazines line some fixtures next to apparently cool jewellery, t-shirts and so on, names of which you feel that you should know but don't.  And this is the crux of it.  Emperor's new clothes sprung to our minds in this scenario with a lot of surface gloss and little substance filled with the crowd that want to be part of something cool but don't seem to know what.  This place is jammed to the rafters with 'the crowd' not the merchandise.  Of course, its a pleasure to see less merchandise, but better merchandise would have been appreciated.  We wouldn't personally have put Topshop make-up next to the incredibly cool product that we've seen many times in NYC, La Labo - pretty criminal actually, placed in an area which appears to be an after thought in a lower mezzanine.  Still, the tourists love it and I guess what Colette says, goes, although from what we've heard, little has changed in three years, so hardly cutting edge?  The store looks great from the outside and has a wonderful reputation, but if you want something with a bit more depth, then just go and look from the outside and keep walking.

On the streets, Paris

Having left a freezing cold London, its even colder in Paris.  Still, we're in Paris, so who cares hey?  We're beginning this series of entries with an overall context of the city that shows the inextricable links between NYC, London and Paris itself - the cultural centre's of the world?  Well maybe.  Anyway, while wandering along the side streets of this incredible city we happened upon tiny vintage stores, galleries galore, chocolatiers that we just couldn't resist sampling, luxury brands beyond amazing and restaurants to die for.  Over the next while we'll take you on our journey and share with you some of the visual delights and experiences of this wonderful city.   In this tiny gallery, Godzilla, a London bus, the Eiffel tower....need we say more?  

Paris, 2011

Coming up next.........store windows, commercial Interiors and on the streets of Paris right now....from all of us at http://www.retailstorewindows.com/ ........just watch this space...!

Hermes, London

I'm not quite sure whats happening to Hermes at their Bond St. site recently?  I've just seen images of their amazing scheme in Terminal 3 at Heathrow Airport which looks incredibly good fun.  For me at least this one is really very dull.  Of course, this is not to say that it has no value or doesnt do the job its meant to do, but I just cant help yawning looking at it and swinging by LV across the road to get my creative fix.  Ah well.

Diane Von Furstenburg, London

I really want to love this brand, but I only ever really just about quite like it - well the London version at least.  Here at DVF, we have  mannequins in a White finish, dressed quite well and placed behind these vinyl key hole forms.  These windows are very difficult to make look good and maybe its time to open up these little puppies and see inside the space a little more?  The guys here are limited with what they can do and while the odd scheme looks great, this space is just too limited to really do this merchandise and brand justice.  Its time to loose the full backed window I feel.  Don't you?

BVLGARI, London

Having looked through my archives, I recently realised that I've never included this brand on this site.  On reflection this is probably because the times that I go out and visit them are when they have shut up shop and cleared out the jewellery.  However, as the brand have recently teamed up with Mathew Williamson, these guys have gone from the ultra dull to something actually quite exciting.  Of course we have seen this kind of fractured backdrop countless times around the globe (and many times here), so it really isn't a new concept, although the guys here are presenting this promotion from a slightly different angle I suppose?  Normally the schemes here, are delicious in their execution, as one would expect, however they are nonetheless also incredibly dull.  Thank goodness for this Mathew Williamson promotion to elevate their overall schemes - at least slightly.  Maybe now is the time also to inject some creativity into the schemes at the Mathew Williamson store round the corner from here too?  Please? 

Asprey, London

I have to admit that I really do like the new scheme at Asprey.  This is possibly one of the best schemes I have seen from this brand in absolutely ages.  I was of course very complimentary of their Christmas scheme although prior to that possibly a little dismissive of their previous ones and no surprise really, taa daa.., !!! those dreadful trees that they had here a few months ago now have a look-a-like in Mango's scheme (Roger's theory of diffusion of what? bring it on laggards, next stop Primark I guess).  But anyway, hands up, these guys have pulled it off once again and I was drawn in to take a closer and longer look at what they have produced.  Entertaining and witty, who knew Asprey could be such fun?  And beautifully produced too.  Cheers guys..!

Louis Vuitton, London

I have been itching to see this scheme in all is glory for days and now being able to stand back and enjoy the spectacle is such a pleasure.  If you happen to be along Bond St. you must go and take a look at what the guys here have created.  With their usual sophisticated wit and humour Louis Vuitton have presented us with these incredible Ferris wheels of handbags and a roller coaster of luggage stretching across two floors.  Thankfully there were no cars parked outside of the store when I took these images so I was able to capture it in all its glory without interruption.  I must also swing by soon and get a closer look inside to see their installation in store as that's such a treat too....! Thank you guys..a wonderful vision of creativity..!