I'm not quite sure whats happening to Hermes at their Bond St. site recently? I've just seen images of their amazing scheme in Terminal 3 at Heathrow Airport which looks incredibly good fun. For me at least this one is really very dull. Of course, this is not to say that it has no value or doesnt do the job its meant to do, but I just cant help yawning looking at it and swinging by LV across the road to get my creative fix. Ah well.