Zara, London

London Fashion week really has well and truly landed at Zara on Oxford St.  We love the wigs with pegs and these wonderfully coloured ones in particular with references - whether intentional or not but are rather reminiscent and a nod - to the film The Fifth Element.  Overall this site appears like a scene in Total Recall too. This really is quite a spectacle.  We love the humour and show stopping statement here at this brands flagship site in the centre of it all.  Many thanks guys for sharing the visual of it all.

Recent Commission @ RetailStoreWindows.Com

 

Over the last two years the UK's high streets have seen a sharp rise in the number of shop vacancies particularly within town and city centres – circumstances that of course have been widely reported both in trade journals and national and local newspapers.  Stockport (near Manchester, England) has not been immune to this trend.  Therefore, in response to these issues Stockport Council has been working with a number of partners on a wide range of measures to help both reduce both the impact and amount of vacant units and prevent existing occupied units from becoming vacant.

As part of an overall business programme the Council introduced several new schemes that they hope will be attractive to both landlords and agents of existing vacant units and those who may be interested in occupying vacant premises. The schemes include grants to encourage and assist owners of vacant properties, new businesses and not for profit community groups/organisations to improve and occupy vacant units.  Stockport Art Gallery has been collaborating with the Town Centre Management Team and Merseyway shopping centre to develop and roll out a multi faceted project which will simultaneously deliver on all partner aims, which were for this project:

1. To improve the appearance of vacant shop units in the Stockport Town Centre with the intention of improving its appearance by reducing the blight created by vacant and frequently neglected retail units

2. To increase interest and awareness in empty units through the process of visual animation and indirectly impact on interest in potential lettings- “create a sense of what might be”

3. Create an interest through the project activity itself in the Town Centre and drive up footfall in the Town Centre by either effective project promotion through networking and /or satellite activity.

The project is also intended to:

4. Increase awareness of the Town Centre cultural venues by developing a platform to promote and raise the profile of the Stockport cultural offer and by taking forward the council’s commitment to increase access to the Stockport collection through increased display

5. Deliver a dissemination activity which will share learning and demonstrate best practice to provide a clear project legacy

6. Work in partnership with the council visual arts and curatorial team.

The team at Retailstorewindows.com were involved in this regeneration with the recording of the existing vacant sites and development of potential aspirational concepts through to completion.  The existing vacant sites included 7 window sites as follows:

Former River Island Site



Former Burtons Site



Former Blacks Site



Concepts for each unit needed to link vacant units to a series of over arching themes, and create a trail and a critical mass to enhance the visitor experience as well as encouraging potential new retail tenants.  Each installation also had to include objects / artefact's from the local museum collections and art work from the gallery which reflect the borough's cultural offer and the kinds of opportunity available to Stockport residents across Town Centre. The intention of this was to enhance understanding of the Town Centre offer- both retail and cultural therapy side by side. (Town Central Cultural Venues include Stockport Art Gallery, Staircase House, Stockport Story Museum, The Air Raid Shelters and Hat Works)

Ultimately, the project ambition was to drive visitors/shoppers across and around the main shopping areas; whilst increasing the over all time spent in the Town Centre, and therefore increasing the propensity to indulge in retail, through encouraging a cross over from cultural venues to the Town Centre and vice versa.  Having visited the enormous store of artefact's available we selected some of the below:



Plaster Bust Forms from 1800's



Early Hair Dryer



Wash board, buckets, dolly, trunks

 After a marathon week of implementation, this is some of what we produced.......

 

Nicole Farhi, London Fashion week

We had the incredible pleasure of attending the Nicole Farhi London Fashion week show at the Royal Opera House this afternoon.  What a stunning show.  Of course the usual fashionista were in attendance as well as the Grand Dames of Fashion which just helps to make these occasions ever more fun and interesting too.  If you didn't have an invitation, here are some images of the show for you to enjoy.

Lanvin, London

We love the Lanvin store along Saville Row right now breathing some cool fresh air into this dusty cob webbed area of London's West End.  Thankfully there are no dreadful global multiple coffee houses along this street - yet - although I guess its only a matter of time.  We've always felt that this part of town always had a bit of a whiff of aged damp trouser about it so it is refreshing to see some cool places along this part of town.  Mannequins with their bright colourful Afros am sure have raised a few long grey wire haired eyebrows along this street, but who cares.  Its fresh and cool and unless the dusty ageing brands along this street haul themselves into the 21st century, we will ultimately just visit their outputs at a future V&A retrospective. 

Diesel, London

Diesel having been producing some incredible schemes at their Bond St. site, although we're not sure that this is one of them.  Large and badly stretched multiple canvasses screams to us that this is a low budget gap filler scheme rather than one that is considered and purposeful  Before you all shout at us, this is not the fault of the creative team, we believe, but the fact that budgets have been so streamlined (corporate speak - we'd prefer the term, completely annihilated and therefore crucifying creative teams into submission) and creative teams are really having to work even harder on such ridiculously low budgets that corners have to be cut.  Come on Diesel, support your creative team.  How your product is presented is everything.  Your product prices are high Diesel and we cant imagine that you are a poor company so give your creative guys a decent budget and allow them to continue to produce the incredible creative work we've seen previously at this store.

Matches Fashion, London

Images Courtesy and Copyright Matches Fashion

As we begin to get into the full swing of London Fashion week, there are some incredible schemes out there on the high street to entertain and wow us all.  Matches Fashion is no exception to this and great inspiration for concept development and amazing installations at their very best.  'The scheme [at Matches Fashion] was based on the "Neon" trend, [where they have] showcased the likes of C.Kane, Roksanda Ilincic, Holly Fulton & Chrissie Morris shoes in the women's windows & Rake / Burberry Prorsum in mens [wear]. The rods [illustrated in the images] are made from polished clear acrylic and lit from above which then travelled down the length of the pole.'  'The backdrops were made from white pyramid sound insulation tiles'.  We love the use of materials that the guys at Matches Fashion have used - simple, clean and purely stunning.  Thanks guys for sharing this with us. 

On the Streets, London

We love the Fine Art Society as they change their product and windows regularly.  Thanks guys for such another wonderful treat.

Prada, London

We were completely wowed by this scheme at Prada recently.  Its not so much that the scheme is that innovative, but it is so exciting with its use of colour, textures and photography that we have to share this with you.  We're keeping this entry short while we prepare for some up and coming events, so in the meantime please enjoy the visuals.

Royal Wedding Sick Bags, Lydia Leith, Ilustrator

Images Courtesy and Copyright Lydia Leith

Now that we finally have Valentines Day firmly out of the way, next stop the Royal Wedding?  While we have seen nothing visual yet happening on the high street (unless you know otherwise) we came across the amazing work of Lydia Leith.  Lydia produces illustrations, screen prints and gorgeous drawings.  You would be bonkers not to check her out.  Our favourite bits, of course, are these screen printed Royal Wedding Sick bags.  How fun are these?  If your budgets are tight or if you have tiny spaces, you could do no worse than include these essential little gems in your commercial space for a bit of topicality and maybe in a variety of sizes or in a repetition format. Go on be brave.  Truly a collectors item too - preferably unused of course.  In the meantime, do have a look at Lydia's wide ranging work which has all sorts of applications in your commercial environment.  Lydia can be found at http://www.lydialeith.com/drawing/drawing.html

Tiffany, London

We love this Valentine's scheme from Tiffany right now.  With their repetition of these circular embroidery frames and embroidered letters spelling of course Love and some with little narratives, complete with tiny spools of embroidery thread.  It is refreshing to see no dreadful Heart motifs in sight for which we are truly thankful, while still communicating this seasons event.  Always a pleasure to see creativity happening here but maybe its time to sort out the interior of this store too?

Whistles, London

Images courtesy and copyright Whistles

We love these new installations at Whistles right now.  Who would have thought that this brand would be so bold and quite honestly - fun.  There's an ever so slight whiff of Urban Outfitters meets Topshop, but who cares, this brand is starting to look cool again and that's what counts.  We're not sure who this brand target (well, actually don't like to say who we think their aiming at), but that really doesn't matter at least to us viewing this on the visual elements here.  We think this would raise a smile in any shopper, and lets be honest a bit of  "shoppertainment" never killed anyone - did it?  In fact, if anything this would draw in any savvy shopper even just to take a look and rediscover this brand without alienating them.  So get out there and take a look for yourself and just enjoy.

Whistles, London

Images Courtesy and Copyright Whistles

This brand is rather a blast from the past - although never actually really went away, just very quiet.  We think you may agree that it did seem to just sink and hide somewhere on the high street near you.  Recently we have seen quite a significant renaissance from these guys and this brand is clearly is on the way up to somewhere, particularly visually.  We'd like to say this brand once again will be quite a visual force on the high street and it is clearly making some incredible statements which we can only love and enjoy.  It is such a pleasure to see this incredible injection of creativity coming from these guys, we just love it - although we don't underestimate how hard it was to get it here.  Do go and look at how they are turning this brand back into the place you want to shop.  We have more images of this brand to share with you......so, just watch this space.

Myla, London

Oh Myla, Myla, Myla..........what a disaster of epic proportions.  Come on guys sort your brand out...!