Friday 18 February 2011

Matches Fashion, London

Images Courtesy and Copyright Matches Fashion
As we begin to get into the full swing of London Fashion week, there are some incredible schemes out there on the high street to entertain and wow us all.  Matches Fashion is no exception to this and great inspiration for concept development and amazing installations at their very best.  'The scheme [at Matches Fashion] was based on the "Neon" trend, [where they have] showcased the likes of C.Kane, Roksanda Ilincic, Holly Fulton & Chrissie Morris shoes in the women's windows & Rake / Burberry Prorsum in mens [wear]. The rods [illustrated in the images] are made from polished clear acrylic and lit from above which then travelled down the length of the pole.'  'The backdrops were made from white pyramid sound insulation tiles'.  We love the use of materials that the guys at Matches Fashion have used - simple, clean and purely stunning.  Thanks guys for sharing this with us. 

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