Diesel having been producing some incredible schemes at their Bond St. site, although we're not sure that this is one of them. Large and badly stretched multiple canvasses screams to us that this is a low budget gap filler scheme rather than one that is considered and purposeful Before you all shout at us, this is not the fault of the creative team, we believe, but the fact that budgets have been so streamlined (corporate speak - we'd prefer the term, completely annihilated and therefore crucifying creative teams into submission) and creative teams are really having to work even harder on such ridiculously low budgets that corners have to be cut. Come on Diesel, support your creative team. How your product is presented is everything. Your product prices are high Diesel and we cant imagine that you are a poor company so give your creative guys a decent budget and allow them to continue to produce the incredible creative work we've seen previously at this store.
Saturday, 19 February 2011
Friday, 18 February 2011
Matches Fashion, London
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| Images Courtesy and Copyright Matches Fashion |
As we begin to get into the full swing of London Fashion week, there are some incredible schemes out there on the high street to entertain and wow us all. Matches Fashion is no exception to this and great inspiration for concept development and amazing installations at their very best. 'The scheme [at Matches Fashion] was based on the "Neon" trend, [where they have] showcased the likes of C.Kane, Roksanda Ilincic, Holly Fulton & Chrissie Morris shoes in the women's windows & Rake / Burberry Prorsum in mens [wear]. The rods [illustrated in the images] are made from polished clear acrylic and lit from above which then travelled down the length of the pole.' 'The backdrops were made from white pyramid sound insulation tiles'. We love the use of materials that the guys at Matches Fashion have used - simple, clean and purely stunning. Thanks guys for sharing this with us.
Thursday, 17 February 2011
On the Streets, London
We love the Fine Art Society as they change their product and windows regularly. Thanks guys for such another wonderful treat.
Wednesday, 16 February 2011
Prada, London
We were completely wowed by this scheme at Prada recently. Its not so much that the scheme is that innovative, but it is so exciting with its use of colour, textures and photography that we have to share this with you. We're keeping this entry short while we prepare for some up and coming events, so in the meantime please enjoy the visuals.
Tuesday, 15 February 2011
Royal Wedding Sick Bags, Lydia Leith, Ilustrator
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| Images Courtesy and Copyright Lydia Leith |
Now that we finally have Valentines Day firmly out of the way, next stop the Royal Wedding? While we have seen nothing visual yet happening on the high street (unless you know otherwise) we came across the amazing work of Lydia Leith. Lydia produces illustrations, screen prints and gorgeous drawings. You would be bonkers not to check her out. Our favourite bits, of course, are these screen printed Royal Wedding Sick bags. How fun are these? If your budgets are tight or if you have tiny spaces, you could do no worse than include these essential little gems in your commercial space for a bit of topicality and maybe in a variety of sizes or in a repetition format. Go on be brave. Truly a collectors item too - preferably unused of course. In the meantime, do have a look at Lydia's wide ranging work which has all sorts of applications in your commercial environment. Lydia can be found at http://www.lydialeith.com/drawing/drawing.html
Monday, 14 February 2011
Tiffany, London
We love this Valentine's scheme from Tiffany right now. With their repetition of these circular embroidery frames and embroidered letters spelling of course Love and some with little narratives, complete with tiny spools of embroidery thread. It is refreshing to see no dreadful Heart motifs in sight for which we are truly thankful, while still communicating this seasons event. Always a pleasure to see creativity happening here but maybe its time to sort out the interior of this store too?
Sunday, 13 February 2011
Whistles, London
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| Images courtesy and copyright Whistles |
We love these new installations at Whistles right now. Who would have thought that this brand would be so bold and quite honestly - fun. There's an ever so slight whiff of Urban Outfitters meets Topshop, but who cares, this brand is starting to look cool again and that's what counts. We're not sure who this brand target (well, actually don't like to say who we think their aiming at), but that really doesn't matter at least to us viewing this on the visual elements here. We think this would raise a smile in any shopper, and lets be honest a bit of "shoppertainment" never killed anyone - did it? In fact, if anything this would draw in any savvy shopper even just to take a look and rediscover this brand without alienating them. So get out there and take a look for yourself and just enjoy.
Saturday, 12 February 2011
Whistles, London
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| Images Courtesy and Copyright Whistles |
This brand is rather a blast from the past - although never actually really went away, just very quiet. We think you may agree that it did seem to just sink and hide somewhere on the high street near you. Recently we have seen quite a significant renaissance from these guys and this brand is clearly is on the way up to somewhere, particularly visually. We'd like to say this brand once again will be quite a visual force on the high street and it is clearly making some incredible statements which we can only love and enjoy. It is such a pleasure to see this incredible injection of creativity coming from these guys, we just love it - although we don't underestimate how hard it was to get it here. Do go and look at how they are turning this brand back into the place you want to shop. We have more images of this brand to share with you......so, just watch this space.
Friday, 11 February 2011
Myla, London
Oh Myla, Myla, Myla..........what a disaster of epic proportions. Come on guys sort your brand out...!
Miu Miu, London
It really must be that time of year again and it is strangely interesting to see quite a few Valentines schemes around town at the moment. OK, well most schemes consist of heart motifs (not our favourite thing) but it is interesting at least to see so many brands making an effort this year when only a handful of brands did any thing at all this time last year. Anyway, with Miu Miu's out sized ear rings complete with stand these presentation vehicles with their bust form heads and torsos have oddly drawn us to this scheme even if it is teetering on the incredibly vulgar.
Thursday, 10 February 2011
Mathew Williamson, London
We really do want to LOVE this scheme at Mathew Williamson, but viewing it from a wider perspective, we can only just like it - and even then just sort of. Of course the theatrically lit Love word does look fun and the merchandise, particularly for men is amazing. Finally, for males someone has moved beyond Grey, Brown, Black for boys which is incredible. However, the presentation of this stuff is pretty weak for the calibre of this incredible brand. Doesn't anyone know how to group mannequins these days?
Wednesday, 9 February 2011
Harvey Nichols, London
We just LOVE this scheme from Harvey Nichols, that we just have to show more of it in today's entry. If you stand across the road from here you really can take in this spectacle. Its great fun, the impact is substantial, its avant-garde, we've talked about it twice, why is this in the side windows guys?
Tuesday, 8 February 2011
Harvey Nichols, London
Welcome to the 21st Century. We finally have a Valentines scheme from the ever talented team at Harvey Nichols (without a heart motif in sight - thankfully) that really celebrates the various sections of society that we are made up of. We saw the incredible scheme at Maison LV with their Diwali installation which as far as I am aware is the first we have seen from a significantly powerful brand and here good old Harvey Nichols is at least nodding to the diverse community that we are. The rest of the scheme is incredible too of course, but it really was worth showing this as these guys are now leading the way forward in 2011. Amazing guys..!
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