Macys, New York

If you want to be underwhelmed and are up for a giggle then do go and view this little gem of a scheme at Macys.  We don't know if they take themselves too seriously (probably) but here we have the usual offering of 'cookie cutter' malarkey that only tourists or those from the 'burbs could truly love?  With their strap line, 'Believe' (of course we do) which can be seen a lot around the immediate streets on banners, the narrative here is of a little boy and a series of his experiences (we just couldn't bring ourselves to delve too deeply).  We did think anamatronics were a thing of the past but here it is in all its juddering glory together with a sprinkling of 21st century technology.  Oh Macys you are the gift that just keeps giving.  Check out our video and you too can 'Believe'.

https://www.youtube.com/watch?v=VrjJnqe8zMg

De Bijenkorf, Amsterdam

Images Courtesy and Copyright uxusdesign.com

We leave you alone in Europe for just a few moments and you get all creative on us.  If we had known De Bijenkorf in Amsterdam were going to produce this incredible scheme we would have swung by and taken a look for ourselves.  Thankfully our contacts have shared these with us so that we can show you too and how magnificent and interesting is this installation, eh? (unfortunately we are unable to make the images bigger but if you subscribe by e-mail then you should be able to do this for yourself)  We've seen quite a few references to the Victorian period here in New York so it is fantastic to identify this as one of the key trends this Winter as well as, as you will see much later this month, references to space travel, astronomy and icebergs; clearly some of the luxe brands have their forecasters working overtime.  The direct references here are to Victorian paper toy theatres which those geniuses at UXUS in conjunction with De Bijenkorf have really pulled off so well.  A series of theatrical narratives takes the customer on a journey through a mysterious forest with magical animals which enhances selected product in each window (our favorite is the one at the top).  Brilliant stuff guys.   

Barneys, New York

We were rather impressed with Barneys windows this year and their state of the art technology supplied by Christie.  The 'New York Holiday' experience here is a fantastic example of the use of technology meets traditional window installation and once again demonstrates how confident this retailer is that they don't even have to show any product; incredible.  We do admire this in a retailer.  As you can see from the image below and the empty streets of New York that we were here very late at night so the doors to the window that we really wanted to experience were locked however we did go back a few days later and had a whole 3 minutes to make a video undisturbed which you can view below.  Once inside the store, if you do manage to get here, do go and view the fantastic in store gallery inspired by the music of Shawn 'Jay-Z' Carter and artist Joanie Lemercier, it really is a feast of immersive technology and great product too.  A big thumbs up Mr. Freedman.

https://www.youtube.com/watch?v=P-9fpkkG4cI

Bergdorf Goodman, New York

Welcome to New York...!  After an agonising journey across the pond we have finally made it to the centre of it all and what better way to begin than to view that monolith in the Visual Merchandising world, Bergdorf Goodman.  Of course in true style these guys have entertained delighted and produced their usual magnificent scheme; this year based on the seasonal events, Valentines, Halloween and so on.  The detail as ever is so incredible that we have been back a few times as we keep finding new things to look at.  Naturally we made a video of it all for you to view (link below) and take part in the spectacle in case you miss them.  We're covering the windows in NYC for the next three weeks so do check back and see whats happening here in the Big Apple.

https://www.youtube.com/watch?v=fuBvfS8eVxs

(yes, its meant to be upside down)

Topshop in conjunction with Neon, London

                   TOPSHOP BLOOM - copyright and courtesy Neon.

Before we share the delights of the Big Apple with you we wanted to quickly squeeze in this amazing installation at Topshop right now here in the centre of it all.  We were huge fans of the installation by Neon which we included here a while ago; you may remember the giant colour wheel structure which was produced as part of the Regent street project in conjunction with RIBA?  Well, these guys have done it again.  Thankfully Topshop have the creative vision which supports these kinds of projects and which invigorate the high street making what we do ever more worthwhile.

Dolce and Gabbana, Paris

We've seen this scheme in London recently although here in Paris it is absolutely huge (well they have taller windows at this store)  We cant quite make out what these Gold leafed (or Gold coloured) leaves are made from but it truly does look spectacular and blingy.  Here's the link to the video.

http://www.youtube.com/watch?v=PwkIJ3NVVRQ

Loewe, Paris

We have seen a lot of polka dots, well dotted stuff really, around London recently and a lot of what appears to be a kind of confetti-like trend.  We don't know much about this brand but from time to time they do come up with some interesting schemes.  This one here in Paris is great fun and here's the obligatory video to get a better idea of how it appears to the passersby.

http://www.youtube.com/watch?v=bKBmOat4uxA

Longchamp, Paris

We did stop in our tracks when we came across this scheme at Longchamp which is by far more interesting than the one back in London.  Fortunately we had our video camera with us so we were able to capture the movement of the horse and jockey lenticular in the window.  We're not so sure about how we feel regarding the rest of the scheme although the graphic is great fun.  Click on the link to watch our video via youtube.

http://www.youtube.com/watch?v=LLHHNhSffSI

Printemps,Paris

We have to confess that we do like a bit of 'old school' when it comes to windows and here at Printemps the scheme really is quite spectacular.  It took us hours just to get the shots we have as the crowds around these windows were so thick (as in many not in their level of intelligence) so even late at night we were struggling to get near them.  Anyway, fantastic installation, so if you get the chance then do and have a look, but be ruthless and be prepared to push past the screaming French kiddies and their parents, and grand parents, and.....well the list goes on.

Nina Ricci, Paris

We have to admit that this is not the most exciting store window that we have seen in Paris but thankfully with the use of our handy technology, albeit a slightly gritty and urban approach to videoing, we have managed to capture the fact that these bust forms revolve.  Not so ordinary after all.

http://www.youtube.com/watch?v=6rGsVz-csVk

Galeries, Lafayette, Paris

If there are windows in Paris which are attracting the crowds then these are the ones.  OK, well not necessarily the ones on this site as we had terrible difficulty getting any where near the others so our images are not so hot.  The crowds here are so enormous that it is almost impossible to even walk on the pavement outside, so here's a few which didn't particularly excite the crowds. The others are filled to capacity with teddy bears, fairies, and all sorts of animals bouncing around and being pulled in so many directions its difficult to know where to look.  Anyway, if you have a chance then do go and see them for yourself. 

Hermes, Paris

If you have seen the latest scheme at Hermes in London then you were probably quite gobsmacked at their latest installation which is absolutely stunning.  Here in Paris, we have a different scheme.  What is interesting about this brand is that they are not afraid to do something different in each city and this has to be applauded.  Localised creativity is good so lets throw out that dated corporate look, finally?  These guys have and wow, stunning results.

Fendi, Paris

If you ever felt that your bag was missing a certain accessory then pop by Fendi and get yourself a bag bug.  What we hear you ask?  Why?  We really don't know either, its not the first thing on our list of priorities but they are a bit of fun and well, no doubt certainly not made in some dubious factory somewhere and ready to ignite at the mere whiff of a naked flame.  Anyway, whether you fancy a furry thing on your arm beyond the usual night club pick up from somewhere over priced in Knightsbridge then do pop by and get yourself a little furry thing called Lucky Look, Furyyou, Lucifur or maybe Dragoo?  Only of course if you have nothing else to spend your hard earned cash on and then you can do that walk of shame home in style, of sorts.