John Smedley, London

For such a tiny store this brand really make a big effort which is always enormously appreciated.  What you cant appreciate in a still image is that the circular disc behind the bust form actually rotates.  With Valentines Day approaching, schemes for the season are coming thick and fast and great to see these guys ahead of the game. 

Agent Provocateur, London

If you ever struggle with what to wear to the supermarket then worry no longer.  Those cheeky guys at Agent Provocateur have the answer for you.  A little drafty perhaps, but what the hell, go for it, we're sure no-one will even blink an eye. 

Fenwick, London

Fenwick continues to make some noise at their store along Bond street and their latest installation, a little reminiscent of the new age period which launched Rifat Ozbek to the forefront of our minds quite some time ago now looks superb.  Giant sized handbags, sunglasses and shoes illuminated with this minty Green glow and several product handling dynamics applied such as the use of the pyramid and symmetry generates that wonderful sense of balance.  We keep finding ourselves going back again and again just to see what they do next.

Dolce and Gabbana, London

This probably the best window scheme we have seen from this brand, ever.  Just look at those gorgeous props in the window.  If you have ever been to the Sir John Soane's Museum in Lincolns Inn fields then you will understand the comparison here.  And we adore that place.  Eclecticism at its very best and beautifully produced architectural components in a stacked formation.  Gorgeous.  Anyone know who did it?

Anya Hindmarch, London

This is a refreshing direction from Anya Hindmarch right now here in the centre of London.  Could someone let us know what these guys are doing elsewhere as they seem to be promoting the localised creativity trend; possibly inadvertently although it is welcome nonetheless.  Lab experiments and gorgeous product.  Great to see oodles of creativity injected into such a tiny space.

Bershka, London

Have you seen this installation at Bershka right now along Oxford Street?  We do love to see these collaborations and interesting 'bits' that these multiple brands drop on us now and again.  Unfortunately we were only able to capture a part of this so you will have to go and visit it for yourself, however the information reads that this was produced by Julie Waibel at the RCA based on Mary Poppins' never ending bag (you have to see the whole installation to understand this).  This is a fantastic example of how seemingly generic brands are supporting fresh new talent.

Liberty, London

This brand rarely fail to impress and we adore the fun that they inject into their schemes.  While not the most lavish of schemes, it is of course a wonderful surprise not to view the dreaded Sale schemes which still haunt us around town.  With their 'Cut out and Keep' installation, simply but beautifully produced we can't help but keep following them to see what they do next.

Prada, London

With their waffle backdrop and chequered floor the merry widows at Prada empty their brightly coloured handbags in search of their dearly departed husbands will.  Meanwhile, random shoes keep watch over the spectacle.

Asprey, London

Did you see the Christmas windows at this brand?  If not then we did make a short video if you check out our YouTube site as it was quite spectacular.  Of course its that time of year again when everything seems to almost go into slow motion and by comparison of course the latest scheme, while not looking exactly flat, doesn't quite have the wow factor.  But then, we guess, that's what makes Christmas schemes so special.  It is of course a beautiful quality installation nonetheless.

Berlutti, London

This brand appears to have gone from strength to strength visually over the past year.  Its seems, at least from the outside looking in that this is an old brand which has been injected with a refreshing amount of creativity, although not so much that it changes the brand so completely to alienate its core customers (whoever they are) although personally we rather like radical changes.  Blowing off the dust and cobwebs is a good thing and adding a teeny bit of humour here with the use of the saddles strategically placed as if they are trophy heads / skulls ticks the boxes very nicely.  We know these brands read this site, so come on guys, if you are reading this in your dark dusty boardroom, possibly with the whiff of damp trouser hanging in the air from the old guys who have been there for decades and hold the purse strings; lets keep the creativity coming and push those boundaries, eh?

Ralph Lauren, London

Thankfully there is some great theatre on the streets at the moment and of course Ralph Lauren never fails to impress us.  The lavishness and detail of their schemes is quite beautiful and this one, even though simple by comparison to their usual offering is no exception.  It is always quite a risk 'hybridising' mannequins.  What we mean by that is placing them in positions in which they were never designed to be.  However, it was extremely difficult to tell whether the ballerina figure had been hybridised as the guys here have handled it so incredibly well.  We've never seen a ballerina mannequin figure so we are guess that they have worked their magic on this one? 

Louis Vuitton, London

We do honestly look forward to this brands' presentation as we never really know where they are going to go next.  OK, well, Christmas was just a smidge generic and didn't really float our boat, but hey look at this little gem.  If you happen to be in London then do go and check out this scheme.  If you are a fan of post-modernism then this will definitely draw you in.  We've always been huge fans of the post-modernist period, although of course we are ( almost nearly) all post-modernists whether we like it or not simply by our age.  

Anyway, Le Corbusier is certainly one on our list of favourite architects even if he did leave us with hideous tower blocks with graffiti covered pilotis in just about every city in the world which quite honestly just don't work as we know.  There is a very long debate here and this is just a sound-bite so we cant go into that much detail.  

Charlotte Perriand is someone who we had never heard of previously and we are rather ashamed to admit it, although here we have references and a big old giant nod to this incredible female who was apparently famously rejected by Le Corbusier with a "We are sorry but we don't embroider cushions here".  Ouch.  Sadly, if he had employed her originally the world may have looked just that little bit better.  Anyway, do look her up as there is a fascinating story behind this woman from which this brand have drawn references.

Tiffany, London

Its nearly that time of year again,  Yes, Valentines is creeping up on us led once again by the luxe brands.  Here at Tiffany Golden arrows point directly to the product (just in case we cant see it).  Fantastic quality scheme as always but why oh why do we have use the usual horrible motifs?