Tuesday 28 January 2014

Bershka, London

Have you seen this installation at Bershka right now along Oxford Street?  We do love to see these collaborations and interesting 'bits' that these multiple brands drop on us now and again.  Unfortunately we were only able to capture a part of this so you will have to go and visit it for yourself, however the information reads that this was produced by Julie Waibel at the RCA based on Mary Poppins' never ending bag (you have to see the whole installation to understand this).  This is a fantastic example of how seemingly generic brands are supporting fresh new talent.

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