We've been huge fans of Kyle Bean's work since we spotted it ages ago in Selfridges windows. On this occasion an interesting collaboration is now in place at Mathew Williamson's store in Mayfair here in London. Anyway, with this year long collaboration which will evolve throughout the seasons and change every two months we cant wait to see what they do next. This store is not always known for its innovative Visual Merchandising (the product of course is superb), however the mannequins always look as if they have argued with each other and haven't changed in three years (at least) and the installations always appear as they are an after thought or a sticky plaster on the wound of bad visual merchandising. Come on guys, closer groupings and bigger statements. We love Kyle Bean's work so lets do it justice?
Tuesday, 12 March 2013
Monday, 11 March 2013
Tiffany, London
Can it really be Spring time already? Its freezing cold, plants are still dormant (or dead here in Europe) but as usual the luxe brands are way ahead of everything and not only predicting the future but telling us how its going to be. Clever stuff this. We just wish that we could take a peak into their crystal balls; Oh you know what we mean, cheeky. Anyway, here at Tiffany we have a fantastic view into their usual fantasy micro world of doll house proportions. These amazing perspectives wouldn't look out of place in a microscopic version of Downton Abbey, minus the mini-me Angela Lansbury trying to flog the blu rays to you in the U.S. on a perpetual loop of course.
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Tiffany
Location: London
London, UK
Sunday, 10 March 2013
Illamasqua, London
This brand seem to work so incredibly hard to get themselves on the fashion 'map' and we really like this about them. They also always present their products so incredibly well. For such a new..ish brand (in the greater scheme of things) it must be so tough working in this part of the industry with so many massive global competitors. However, we've seen their presentations even in such areas as the Middle East so they are clearly doing something right and their presentations look fantastic too.
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Illamasqua
Location: London
London, UK
Saturday, 9 March 2013
Gola, London
We've been seeing more and more collaborations between brands over the past few years and this is an interesting one, don't you think? Who would have thought that the fantastic Liberty and sporty Gola would team up to produce a product? We saw this type of collaboration previously with Dr. Martens which looked super cool and of course H&M have done loads of work with the likes of Versace, Margiela, Lanvin etc, and this is an interesting trend moving forward. We'll keep our eyes peeled for some additional collaborations and share them as we find them.
Friday, 8 March 2013
Godiva, London
Here we go go again, strap yourselves in and baton down the hatches, Easter is nearly here. Just like Christmas schemes Easter installations are in place well in advance of the event itself. We're not particularly keen on this brand, but we do love the giant suspended Chocolate egg. That's all there is to say about what these guys are doing. Sigh.
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Godiva
Location: London
London, UK
Thursday, 7 March 2013
Esprit, London
This is a surprisingly interesting scheme from Esprit, don't you think? We are pleased to see that the repetition of mannequins in an ordinary-space-days appear to be far behind this brand and, well, hands up, these guys are so interesting and really working hard for your 'bucks'. We like that. With their train station-style installation all painfully crafted (probably on a budget but that's OK, right? - no, not really) these guys have delivered a fun, interesting and less than ordinary scheme with minimal cost. We know very well how hard it is to do these things and we wish that the accounts departments of these types of brands would just leave the creative teams to get on with the job and support them in producing lavish schemes; no chance of that happening. Sadly the boys (and females) possibly in Grey suits just love to feel cool and privy to the party. Sometimes, we have to work the floor and just let them think that they are, even if we know otherwise, right?
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Esprit
Location: London
London, UK
Wednesday, 6 March 2013
Ralph Lauren, London
Gorgeous Spring / Summer colours are slipping into schemes around London right now which is a welcome relief from either Easter or winter installations. Thankfully also, the holiday season is creeping up on us (a little quicker would be nice of course) so this beautifully presented scheme at RL is just what we need to see.
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Ralph Lauren
Location: London
London, UK
Tuesday, 5 March 2013
L.K.Bennett, London
We're loving this Pink at L.K. Bennett right now. With such a large window and comparatively small product, good old L.K. have got this absolutely right. So often we see these vast window spaces with tiny product placed inside which are completely lost in the vastness of space. What these guys have done is to hone the customers lazy-21st-century-tech-savvy-blasted-with-to-much-information-constantly-eyes in on the product without actually blocking the whole window space out. So, lets appreciate the thinking behind this and go and have a look at this simple yet perfectly applied technique?
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L.K.Bennett
Location: London
London, UK
Monday, 4 March 2013
Browns, London
We haven't been to have a look at South Molton street here in London's west end for months and months. We were actually looking for a particular French Chocolatier but it seems sadly that a lot of the small stores have moved out and there are a couple of empty stores along this street currently. This is a shame. But anyway, we love Browns and what they are up to right now. The scheme is a little disjointed but they have had a go which counts for something. In one window we have this 'favela' inspired scheme with a large format graphic and these little houses. The colour's look great although the execution is a little dubious. Just next door the neon and the props look fantastic and great fun. Its a shame that this semi-open space couldn't accommodate those horrible wires but then as this fantastic boutique have actually done something to entice us in (and we imagine the rents here for spaces is horrendous) so we cant be too harsh and these schemes were a pleasure to view regardless.
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Browns
Location: London
London, UK
Sunday, 3 March 2013
Diptyque, London
There appears to be an architectural theme beginning to happen around town right now with brands such as Diptyque with their model buildings and Browns and their Brazilian favela influenced scheme along South Molten street. We absolutely love the products at this brand and savour in particular their candles which surround retailstorewindows towers on a regular basis. We just wish that these little beauties were illuminated when we passed although cardboard and hot lamps of course are not the best mix. LED's would have done the trick however.
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Diptyque
Location: London
London, UK
Saturday, 2 March 2013
Calvin Klein, London
We never thought we would be waxing lyrical about this brand in London but these guys are rocking right now...! We adore these old style television sets in a pyramidal format and real TV screens. These window schemes continue to call back to us to have a look, beckon us in and be excited about what they do. CK is cool again and thank goodness someone has gripped this brand by the throat here in London and injecting some energy and creativity. We're loving it and want to share it ever more.
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Calvin Klein
Location: London
London, UK
Friday, 1 March 2013
G-Star Raw, London
We don't tend to see very much creativity coming from this brand although there is a kind of quiet sophistication about what they do, don't you think? Large format graphics of course are particularly cheap to use and so many global brands adopt this position when they have so many stores and no visual merchandisers to implement their schemes. One would hope that the savings would be passed onto the customer. G-Star product is not actually particular cheap, so we're guessing that someone somewhere is making a lot of money and a someone possibly named 'Tracy' (hypothetically of course) who works on the fitting room on a Saturday is busy hanging graphics during a quiet moment in store. Sigh. We continue to tell it like it is.
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G-Star Raw
Location: London
London, UK
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