Monday 8 August 2011

Louis Vuitton, London

Did you know that the first hot air balloon or balloon aircraft was launched in Paris in 1783?  No, well did you maybe know that the worlds largest supplier of hot air balloons is based in Bristol in the UK?  Bizarre stuff.  Anyway, here at Maison L.V. along Bond St. the latest scheme is wowing the wandering crowds on this street.  Tourists are having their pictures taken outside and enjoying the spectacle (we never quite understood why they do this ourselves?) but anyway, technically, we have a whole combination of layers and dynamics in this scheme.  From repetition of radiating forms in a gravity format, and in conjunction with a narrative, and (we think) a typical fashion led scheme (as in product based to inform the narrative) although looking at the AW11, having given the L.V. site a cursory glance, it seems to have quite a  different focus?  Still....'A single journey can change the course of a life' and maybe this is where the link is?  Ultimately of course, the finish and execution of the latest scheme is absolutely superb and the attention to detail, exceptional which simply keeps this brands' schemes at the top of our list.
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