Friday 29 July 2011

Max Mara, London

We've come to expect really good quality, although very simple schemes here at Max Mara, and this is no exception.  Placed in a repetition format the bust forms carrying their new AW11 collection which may seem a little odd given the current heat wave here in London, but then a number of department stores are already selling Christmas stuff (yeah...we know..!) to tap into the pre-Ramadan market so there is always method in what seems to be madness. Apparently, although some cultures don't celebrate Christmas, they do like to decorate their homes. Anyway, as ever this luxury brand are producing some really beautiful merchandise, sensitively handled and presented within a millimetre of its life.

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