Saturday 30 July 2011

Bershka, London

We really, really want to love what Bershka are doing at the moment, although the Spanglish is so hilarious that we just cant take it seriously.  Of course, this is not a new phenomenon and so often someone somewhere in an office far away....possibly in procurement, HR or marketing has had their say and 'chucked in' their pennies worth and while attempting to read the English design element has forgotten to the check the emphasis and grammatical accuracy.  Unfortunately this reminds us of early Japanese video games such as "Lets fighting Love". "Super karate Monkey Death Car" and "Good Times with Weapons". 
A further case for localising creativity V. mass schemes developed in places that many will never visit.  Ah well.  The Graphics look great at least.  'Where is Fashion?', you need us to tell you?

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