We love what the guys at Dunhill are doing at the moment as their schemes are screaming quality at the 'other' end of London's West end shopping zone. Here we have what appears to be the latest (or first copy?) of Vo Autumn / Winter 2011. Unfortunately, the PR company looking after the interests of this brand didn't send us a copy so we really have no idea what this is about. Even the website is lacking the connection between windows and on-line clarification. Ah well, we're sure a copy will be in the snail mail shortly now that we have mentioned it. Wont it? ( could we have two copies please?)
This is an example of eye-catching design, but the lack of consistency and clarity leaves it falling dead in the water. It's SO important that the messages are fully integrated and consistent. Thanks for showcasing an area of growth for retailers. Nice work!
ReplyDelete-Heather
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