Tuesday 21 June 2011

Diane Von Furstenburg, London

We're not massive fans of this brand but they do what they do very well.  This store in particular has quite a difficult space to work with, being both narrow in depth, several metres high and beyond railings.  So, no easy task to be creative here.  Their usual style is to use the merchandise as the starting point for their installations, pulling on pattern and colour as the main theme as we can see here with the use of vinyl applied to the fenestration and then adding a bit more interest with stacked chairs to create that sense of height and therefore the pyramidal format.  While not necessarily the most exciting scheme in the world, it does what is says on the tin.

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